MAPC 2023

Permanent URI for this collection

https://hdl.handle.net/20.500.11868/3939

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Now showing 1 - 18 of 18

Future Trends in Finance, Software, and Technology
(MAPC, The University of Tampa, 2023-08-10) Tschopp, Henry; Dr. Lacey Corey Brown
This master's dissertation presents a comprehensive comparative analysis of future trends in the finance, software, and technology sectors within Switzerland and the United States. Employing a mixed-methods approach, this study synthesizes qualitative and quantitative data to identify and assess critical trends likely to impact these sectors' future. The research explores regulatory environments, innovation ecosystems, technological infrastructure, and investments to elucidate the driving forces behind divergent or convergent paths the two countries take. By examining case studies, policy analyses, and sector-specific indicators, this dissertation offers valuable insights into the comparative strategies of Switzerland and the USA. It provides recommendations for policymakers, industry leaders, and stakeholders to navigate and capitalize on emerging opportunities.
Attitudes and Barriers to Telemedicine Among Adults
(MAPC, The University of Tampa, 2023-08-15) Pierpont, Elizabeth; Roman Sereda PA-C, DMSc
Telemedicine involves the use of technology to deliver healthcare services remotely, and while it has been growing in popularity, there are still barriers to its adoption. Previous research indicates that age, education level, computer literacy, and bandwidth availability can act as significant barriers to its adoption. Patients with higher education levels and residing in rural areas tended to use telemedicine more readily, while certain age groups, especially older individuals, exhibit varied attitudes towards its efficacy compared to in-person visits (Scott Kruse et al., 2018; Tipre et al., 2022; Eikelboom & Atlas, 2005; Waselewski et al., 2022). Therefore, we aim to identify what the attitudes and barriers are to telemedicine among 5 different age groups. An anonymous online Qualtrics survey was used to collect data from adults 18 years and older between May 31, 2023, and July 15, 2023, from 206 respondents. Results found that younger (18-25) and older (70+) adults were more comfortable with telemedicine, while middle aged participants (36-50) experienced more discomfort with technology to communicate with doctors. Participants considered telemedicine suitable for prescriptions and lab results but less suitable for annual physicals and dermatological conditions. Advantages included time efficiency, convenience, and increased access to providers, while disadvantages included technological difficulties, limited interaction, and lack of physical examination. Those needing assistance setting up appointments showed lower confidence in using video chat, but overall, telemedicine was perceived positively across age groups.
HOW PERSONAL TRAINERS CAN PROMOTE THEIR BRAND ON SOCIAL MEDIA
(MAPC, The University of Tampa, 2023-08-14) Shepard, Alani; Dr. Steven Kromka
This handbook explores the world of personal branding within the fitness industry, guiding personal trainers to establish a powerful and relatable online presence. From understanding the pivotal role of personal trainers to crafting a unique brand identity, the handbook navigates through creating a brand message, utilizing social media, and fostering client connections. It emphasizes the importance of authenticity, personal experiences, and continuous growth in building a compelling brand. The handbook concludes by highlighting the transformative journey of personal branding, encouraging trainers to enjoy the process while leaving a lasting impact on their audience's wellness aspirations.
Collegiate athletics' influence on leadership development, skills, and preferences.
(MAPC, The University of Tampa, 2023-08-13) Stoll, Brady; Dr. Alexandra Lloyd
The purpose of this paper is to present the findings of a study done regarding how collegiate athletic involvement influences leadership development, skills, and preferences. A population of collegiate student-athletes and college students was recruited to participate in a survey to gather data relating to their experiences with leadership opportunities throughout their time in college as well as their personal leadership style preferences and self-assessment of their leadership abilities. Results were analyzed and interpreted for the data that was gathered from the population of respondents. Further, findings and results are discussed and recommendations for further studies are provided at the end.
The Power of Social Media: A Strategic Marketing Campaign for ES Soccer Camps LLC
(MAPC, The University of Tampa, 2023-08-13) Knapp, Quinn; Kristen Foltz
For the following capstone project, a social media marketing campaign will be constructed for the client, ES Soccer Camps LLC. The objective of the following project is to analyze the current advertising and social media strategies of ES Soccer Camps LLC, to then hyper-target their respective audience, deliver personalized content based on accurate demographics and user behavior, and ultimately promote growth for ES Soccer Camps LLC.
Collegiate atheletes' attitudes/perceptions of male and female coaches
(MAPC, The University of Tampa, 2023-08-13) Waters, Danielle; Dr. Alexandra Lloyd
This research paper investigates collegiate athletes' perceptions and attitudes toward female and male coaches. By administering a Qualtrics survey to collegiate athletes, the study aims to determine whether a gender preference exists among athletes when selecting coaches, with the possibility that male athletes prefer male coaches, while female athletes may be more open to either gender. In this study there was 52 participants (19 males, and 33 females). Eighteen participants played at the division I level, 29 at division II, and five at the division III level. Thirty-five of the participants said they play lacrosse, three said soccer, one said football, eight said baseball, two said field hockey, and three said other. Of the 52 participants, 47 indicated the cultural background they most closely identify as is White/ Caucasian (90.4%), three said Hispanic (5.8%), and two said Black/African American (3.9%). The main results founded were that male athletes are less exposed to female coaches, making them biased in favor of male coaches, whereas female athletes have had both gender coaches and are more open to having either gender coach. Furthermore, exposing young athletes to both male and female coaches growing up will impact how they perceive different gender coaches later in life. These findings are important because they suggest that there are significant complex factors influencing athletes' coaching preferences. Ultimately aiding in creating a more inclusive and supportive coaching environment in collegiate sports. By promoting equitable coaching practices, collegiate and youth organizations can foster a culture of respect and empowerment for athletes, nurturing successful athletes as individuals and as a team. When universities and youth programs are looking for a new coach, they should pick one based on the preferences of the athletes to set both the coaches and athletes up for success. The findings contribute to enhancing coaching practices and promoting gender equity in collegiate sports. Women are overlooked in the coaching profession because people believe that they don’t have the masculine traits or knowledge needed to train athletes and a team to victory (Rima et al., 2020). NCAA states how women coaches are on the rise, with 41% of coaches being women collectively across all NCAA divisions in 2021-2022. According to the Department of Education’s Equity in Athletics data in 2020, 95% of the NCAA men’s sports teams had male head coaches, whereas less than half of women’s teams had women head coaches. It is also noted that among the top eight college sports by revenue, women were less than 15% of head coaches in men’s sports. “Across the 1,000 NCAA colleges, there were no women as head coaches for men’s football, soccer, baseball, or basketball teams. By comparison, men were 66% of women’s soccer head coaches, 33% of softball head coaches, and 43% of women’s basketball head coaches” (USAFacts, 2023). This study will seek to determine if a coach should be selected based upon merit, coaching skills, abilities, and winning.
From Glory to Greif: Unveiling the Struggles of Body Dissatisfaction Among Former Female Student-Athletes
(MAPC, The University of Tampa, 2023-08-12) Sherwood, Courtney; Dr. Alisha Menzies
The primary objective of this study is to explore the enduring prevalence of body dissatisfaction among former female student-athletes and identify the contributing factors that drive this phenomenon. An autoethnographic approach is taken to gain an intimate understanding of the experiences and emotions related to body dissatisfaction in this specific population. Drawing upon personal narratives and reflections, the study examines five distinct experiences that shed light on the challenges faced by former female student-athletes during their athletic retirement. Through an exploration of factors such as comparisons with past athletic bodies, body composition changes, relationship to food and nutrition, the influence of training environments and uniforms, and the impact of social media, this research uncovers the intricate interplay of forces contributing to body dissatisfaction. The findings offer valuable insights for sports organizations, coaches, and support staff to develop interventions and support systems aimed at fostering positive body image, preparing student-athletes for the transition, and overall well-being.
Branding, Logo, and Website Design as a Powerful Marketing Tool: A Strategic Marketing Campaign for ES Soccer Camps LLC
(MAPC, The University of Tampa, 2023-08-12) Hostage, Kate; Kristen Foltz
For the following capstone project, a strategic marketing campaign was constructed for the client, ES Soccer Camps LLC, with a focus on branding, logo, and website design. The objective of the following project was to analyze the current branding and website design of ES SC to deliver personalized marketing strategies. This was done by analyzing target demographics and user behavior with the ultimate purpose of increasing brand visibility and customer base for ES SC. The target demographic was determined by analyzing three years of camp data provided by ES SC. The data consisted of every player’s home town, home state, and age from 1-Day and 3-Day camps held in the summers of 2021, 2022, and 2023. This information was used to help target the campaign to those who are most likely to attend camps, as well as to develop strategies to widen the target audience. Concepts of branding, logo, and website design were created upon analysis of creative marketing theories. Analysis of these theories influenced the choice of color, font, layout, and other elements within the creative concepts portion of the campaign. These concepts work in part with the social media strategies created by Quinn Knapp to deliver a complete, strategic marketing campaign for ES Soccer LLC. These projects utilized the same research for the same client to cover all aspects of the complete marketing campaign.
Olivia on Mental Health: Your Social Media Survival Guide Podcast
(MAPC, The University of Tampa, 2023-08-11) Salkind, Olivia; Dr. Kristen Foltz
This project includes a review of existing literature on social media and podcasts, details the process of building a podcast, and culminates in two episodes of the podcast.
Inclusion of Emotional Care on Hospital Discharge
(MAPC, The University of Tampa, 2023-08-11) Gallagher, Kaitlyn; Dr. Sean Sawicki
This paper aims to establish a need for inclusion of emotional care documentation by child life specialists on hospital discharge summary forms for pediatric cancer patients. Improvements in discharge summary forms may provide more consistent and individualized emotional care, potentially yielding long-term benefits for pediatric cancer patients, their families, practitioners, and hospitals.
Fundraising in the Digital Era: Factors That Impact Generation Z's Engagement with Nonprofit Organizations
(MAPC, The University of Tampa, 2023-08-11) Brice, Caitlyn; Kristen Foltz, J.D.
With Generation Z being a newcomer in the nonprofit “playing field,” there is a lack of understanding when it comes to marketing these organizations to this generation. By conducting a literature review, two case studies of nonprofit organizations with SWOT analyses, and a survey, this paper seeks to figure out what factors influence Generation Z’s willingness to engage with nonprofit organizations. The survey results indicated that members of Generation Z favor organizations that focus on human rights and education, learn the most about nonprofit organizations through social media, and are open to engaging with and donating to nonprofit organizations. With the findings, the researcher compiled a list of 9 categories of best practices for nonprofit organizations looking to engage Generation Z. Using this information, organizations will be able to put new methods of fundraising and donor outreach into practice, thus expanding their network of donors.
The Complete Offshore Fishing Guide
(MAPC, The University of Tampa, 2023-08-11) Glazer, Scott; Dr. Lacey Corey Brown
The main objective of the “Offshore Fishing Guide” magazine is to educate those who are new or interested in exotic fishing trips by incorporating research, knowledge, and experiences into a single document. With Professional Communication, fishing is a social activity that enhances team collaboration and creates strong bonds that will last a lifetime. A background into the magazine, section one is all about the boat type needed, fuel, equipment, tips, rules, and regulations. Section two is a heavy look at different tuna species, facts about each from the NOAA, and an article written about overfishing with scholarly research to back up the claims. Section three is about personal experiences and the memories made. Combining all three sections will effectively orient individuals who are new to offshore fishing. Bon Voyage!
Thresh Website
(MAPC, The University of Tampa, 2023-08-11) Laguerre, Ann-Ghilianne; Dr. Sean Sawicki
Influencer marketing has emerged as a powerful force in the realm of advertising, shaping consumer behaviors, and driving brand success. Individuals with online platforms have mastered how to gain the trust of their supporters and have been able to generate revenue by practicing the art of curating engaging content on social media platforms. As social media continues to dominate communication channels, influencers have become the new trusted voices, significantly impacting consumer decisions. As an emerging branch, despite the benefits, influencer marketing comes with challenges and potential problems that create discrepancies for a group of individuals. This white paper explores the challenges of diversity in influencer marketing, the problems faced by influencers of color, and how more brands would benefit from implementing diversity in their marketing campaigns. This paper will introduce a website as a solution to facilitate the process of diversity for brands that want to commit to inclusivity, representation, and authenticity. By addressing these challenges, diversity in influencer marketing can lead to more successful results and more impactful campaigns.
Rhetorical Analysis of Beyond the Field Podcast
(MAPC, The University of Tampa, 2023-08-10) Sullivan, Paul; Dr. Chris Gurrie
Over the past year of the MAPC program, I have created a podcast where I interview professional and collegiate athletes. The podcast is sponsored by Elevate Sports Media, which is an athlete marketing agency. I released 16 episodes, 45 minutes to an hour long. For my final capstone project, I put together a rhetorical analysis paper and presentation of episode #7.
Unraveling the Threads of Online Therapy: A Textual Analysis of BetterHelp Advertisements
(MAPC, The University of Tampa, 2023-08-10) Cappuccino, Jinah; Dr. Alisha L. Menzies
This research project conducts a comprehensive textual analysis of two advertisements from BetterHelp online therapy services to examine the effectiveness of their advertising strategies and their contribution to mental health promotion. The study goes into the language, imagery, messaging, and framing used in the advertisements to understand the persuasive techniques employed to appeal to the target audience and communicate the benefits of BetterHelp's services. Additionally, the analysis reveals how mental health and therapy are portrayed in the advertisements to address the broader context of mental health promotion and stigma reduction. By uncovering potential biases and problematic portrayals, the research contributes to fostering a more accurate and responsible representation of mental health, promoting a supportive environment for individuals seeking therapy. Moreover, the research evaluates how the advertisements communicate the accessibility of BetterHelp's online therapy services, focusing on aspects such as availability, flexibility, ease of use, and affordability. This assessment aims to identify whether the advertisements effectively address potential barriers to access and emphasize inclusivity, contributing to improved reach and availability of mental health services for diverse audiences. The practical implications of the research are significant for BetterHelp and other service providers, offering valuable insights to optimize future advertising campaigns and better resonate with the target audience. By addressing biases and enhancing inclusivity, this research seeks to create a more informed and compassionate society regarding mental health challenges, ultimately contributing to the promotion of mental health awareness and support.
The Effect of Fitness Tracking on Exercise Habits and Motivation in College Age Individuals
(MAPC, The University of Tampa, 2023-08-10) Sistek, Erin; Dr. Alexandra Lloyd
Fitness tracking is a growing industry that is becoming extremely popular worldwide, making it important to understand its influence on physical activity. Several past studies have explored the connection between fitness trackers and exercise habits in attempts to reveal if there truly is a relationship. 94 college age individuals (18-24 years old) participated in the current study. Participants completed an online survey consisting of questions about motivation levels, exercise habits, and perceptions on fitness trackers. The majority of participants that own and use a fitness tracker agreed that their motivation levels and weekly exercise minutes have increased since purchasing a fitness tracker. There was no significant finding that motivational messages from fitness trackers increase motivation levels. The most frequent responses about the most motivating part of fitness trackers involved closing rings, seeing calories burned, and step tracking. These findings suggest fitness tracking may be used to increase activity and motivation levels in those living a sedentary lifestyle, needing additional incentive, or simply looking to become more active and invested in their exercise routine.
Mind Your Manners: An Investigation on Patient Perception of Bedside Manner and its Effect on their Visit
(MAPC, The University of Tampa, 2023-05) Rosequist, Valerie; Dr. Sean Sawicki
Bedside manner is considered by both patients and medical professionals as a standard amongst medical practices. The expectations of bedside manner often differ between the giver and the receiver, which creates a gap in communication. Though the communication gap is well recognized, the expectations of the patients with regard to bedside manner compared to the behaviors of physicians is less researched. By further understanding the patient-definition of good bedside manner, the path to greater patient experience and more well-rounded physicians can be further explored. This directed the research to better understand 1) how bedside manner affects patient perception of their quality of treatment; 20 how bedside manner affects the patient’s perception of professionalism of the hospital; and 3) if bedside manner significantly affects a patient’s overall perception of their quality of care. The research was conducted qualitatively through semi-structured interviews with respondents who were previous patients in overnight hospital stays. The quality of bedside manner did not have a significant effect on the patient’s perception of treatment or professionalism of the hospital. It did show increased patient trust in the physicians, which lead to higher comfortability throughout the entire experience.
Marketing Campaign For Vertex Soccer
(MAPC, The University of Tampa, 2023-05) Forster, Adam; Dr. Sean Sawicki
For this capstone project, a marketing campaign will be constructed. The purpose of this marketing campaign is to increase overall awareness of Vertex soccer with D1 Soccer programs in the US. And more specifically, to build more relationships with a bigger variety of schools in order to have a bigger pool of programs to send the recruits to from the agency. This marketing campaign has a number of reasons why it is taking place. Firstly, being that the agency themselves have reached a point where they are using the same schools over and over again to recruit to, which is causing a large amount of the players to go to the same programs. While this has been a success in the early years of the agency, it is getting to the point where Vertex is getting more and more recruits each year, and they have limited options to send some of their players too. Therefore, by producing a campaign which helps the agency become more recognized with more schools, it will give Vertex more options and more opportunities to send their players to a bigger variety of destinations.

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