Branding, Logo, and Website Design as a Powerful Marketing Tool: A Strategic Marketing Campaign for ES Soccer Camps LLC
Date
2023-08-12
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MAPC, The University of Tampa
Abstract
For the following capstone project, a strategic marketing campaign was constructed for the client, ES Soccer Camps LLC, with a focus on branding, logo, and website design. The objective of the following project was to analyze the current branding and website design of ES SC to deliver personalized marketing strategies. This was done by analyzing target demographics and user behavior with the ultimate purpose of increasing brand visibility and customer base for ES SC. The target demographic was determined by analyzing three years of camp data provided by ES SC. The data consisted of every player’s home town, home state, and age from 1-Day and 3-Day camps held in the summers of 2021, 2022, and 2023. This information was used to help target the campaign to those who are most likely to attend camps, as well as to develop strategies to widen the target audience. Concepts of branding, logo, and website design were created upon analysis of creative marketing theories. Analysis of these theories influenced the choice of color, font, layout, and other elements within the creative concepts portion of the campaign. These concepts work in part with the social media strategies created by Quinn Knapp to deliver a complete, strategic marketing campaign for ES Soccer LLC. These projects utilized the same research for the same client to cover all aspects of the complete marketing campaign.
Description
Capstone project for completion of the Masters of Arts in Professional Communication (MAPC)
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Keywords
Marketing campaign, Branding, Website, Logo