Thresh Website
Date
2023-08-11
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MAPC, The University of Tampa
Abstract
Influencer marketing has emerged as a powerful force in the realm of advertising, shaping consumer behaviors, and
driving brand success. Individuals with online platforms have mastered how to gain the trust of their supporters and
have been able to generate revenue by practicing the art of curating engaging content on social media platforms. As
social media continues to dominate communication channels, influencers have become the new trusted voices,
significantly impacting consumer decisions. As an emerging branch, despite the benefits, influencer marketing comes
with challenges and potential problems that create discrepancies for a group of individuals. This white paper explores
the challenges of diversity in influencer marketing, the problems faced by influencers of color, and how more brands
would benefit from implementing diversity in their marketing campaigns. This paper will introduce a website as a
solution to facilitate the process of diversity for brands that want to commit to inclusivity, representation, and
authenticity. By addressing these challenges, diversity in influencer marketing can lead to more successful results and
more impactful campaigns.
Description
Capstone project for completion of the Masters of Arts in Professional Communication (MAPC)
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Other
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Keywords
Influencer marketing, Websites, Diversity, White paper, Social media marketing, Marketing, Representation, Influencer of color