Marketing Campaign For Vertex Soccer
Date
2023-05
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MAPC, The University of Tampa
Abstract
For this capstone project, a marketing campaign will be constructed. The purpose of this marketing campaign is to increase overall awareness
of Vertex soccer with D1 Soccer programs in the US. And more specifically, to build more relationships with a bigger variety of schools in order
to have a bigger pool of programs to send the recruits to from the agency. This marketing campaign has a number of reasons why it is taking
place. Firstly, being that the agency themselves have reached a point where they are using the same schools over and over again to recruit to,
which is causing a large amount of the players to go to the same programs. While this has been a success in the early years of the agency, it is
getting to the point where Vertex is getting more and more recruits each year, and they have limited options to send some of their players too.
Therefore, by producing a campaign which helps the agency become more recognized with more schools, it will give Vertex more options and
more opportunities to send their players to a bigger variety of destinations.
Description
Capstone project for completion of the Masters of Arts in Professional Communication (MAPC)
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Keywords
Marketing, Campaigns