HOW PERSONAL TRAINERS CAN PROMOTE THEIR BRAND ON SOCIAL MEDIA
Date
2023-08-14
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
MAPC, The University of Tampa
Abstract
This handbook explores the world of personal branding within the fitness industry, guiding personal trainers to establish a powerful and relatable online presence. From understanding the pivotal role of personal trainers to crafting a unique brand identity, the handbook navigates through creating a brand message, utilizing social media, and fostering client connections. It emphasizes the importance of authenticity, personal experiences, and continuous growth in building a compelling brand. The handbook concludes by highlighting the transformative journey of personal branding, encouraging trainers to enjoy the process while leaving a lasting impact on their audience's wellness aspirations.
Description
Capstone project for completion of the Masters of Arts in Professional Communication (MAPC)
item.page.type
Other
item.page.format
Keywords
Personal trainers, Personal branding, Social media