MASEM 2023
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Item A Multi-Media Solution to Personalized Productivity and Organization(MASEM, The University of Tampa, 2023-08-11) Krolik, Sarah; Ryan McMullough; Dr. Gregg PerkinsThere is a lack of customization within the planner industry and customers are faced with minimal layouts options and productivity tools and instead are given the same planner layouts printed in multiple formats, colors, and patterns. This ongoing challenge and frustration is what led me to the idea to utilize this capstone opportunity to attempt to find a solution to that problem. In doing so, I will create a business offering customizable planners and calendars. The website will host a digital design space, giving users the ability to fully customize and design their planners to their exact specifications. Users choose their covers and binding style, planner start and end date, add custom birthdays and holidays, choose fonts and colors, create custom layouts, add pages and sections, and customize 100% of their planner.Item FATmate(MASEM, The University of Tampa, 2023-08-11) Gingerich, Brittany; Dr. Gregg PerkinsWhen i first thought about what to do for my capstone project, I had no idea what it would be but I knew I wanted to center the Fat Liberation movement. I have been fat my entire life and have had to endure living in a world that sees my body as subhuman and, therefore, my existence as unwanted and unworthy of basic human decency or respect. This has shaped me into a strong, capable, and self-assured woman. Thus, while I am proud of myself for the deprogramming work I have done to get here, I envision a world where our children will never have to endure these injustices. Fatness isn't something that we can hide or fake like politics, religion, or socio-economic status. It's out there in the open for everyone to see regardless of how we dress or what we say. It's the first thing people see and the most important thing society has been conditioned to judge us on apart from race. However, like all societal systems, it has been constructed by design to establish a hierarchy based on an arbitrary set of rules grounded in white supremacy, religious extremism, and patriarchy. I believe humanity at its core is still good and has the innate ability to create a better world for all of us regardless of body size, gender identity, sexual orientation, race, etc. Enter, FATmate: the best friend you never knew you needed, but always deserved. It is an all-in-one application specifically focused on centering those in marginalized fat bodies by giving them the tools to be their most authentic and confident selves. FATmate helps users realize this through self-curation in the areas of fashion, sustainability, community, medicine, and education.Item Guiding Spirit Organic Garden Demo(MASEM, The University of Tampa, 2023-08-11) Arnold, Mikaela; Dr. Santiago EcheverryGuiding Spirit Organic Garden Demo is a 360 virtual tour of my non-for-profit organization, Guiding Spirit Organic Garden Inc. which was founded in October of last year. The demo will be a 360 guided tour of the grounds using Unreal Engine 5’s virtual production capabilities to render out simulated scenes which will be distributed through YouTube. Visuals will be composed with original Unreal Engine environments and Artificial intelligence generated 360 views with Skybox AI, into a single 360 video.Item Ocudate: A Virtual Reality Dating App(MASEM, The University of Tampa, 2023-08-11) Watson, Caroline; Dr. Gregg PerkinsThis is an exclusive virtual reality dating app (developer pitch) that provides safety, security, and compatibillity to its clients. The app with be equipped with background checks, realistic visuals using Unreal Engine 5, as well as realistic avatars using Rokoko.Item The Bittersweet Curse(MASEM, The University of Tampa, 2023-08-11) Lis, Bailey; Dr. Christopher BoultonAn autobiographical short-form documentary capturing the story of two generations sharing the adventurous urge to leave their small, run-down hometown in rural Appalachia for good, only to discover the bittersweet reality of what it means to leave, return, and gain a new perspective in the process.Item Platform: How Parasocial Relationships Formed Through Social Media Affect Donations in the Nonprofit Sector(MASEM, The University of Tampa, 2023-08-11) Cadrecha, Olivia; Kristen Foltz, J.D.This work aims to answer the question of how parasocial relationships formed through social media affect donations in the nonprofit sector. Parasocial relationships are defined as a psychological phenomenon, with the term being coined in 1956 (Oxford Reference, 2023). When discussing social media platforms as a whole and the potential for a parasocial relationship to be formed, repeated parasocial interactions can lead to a stronger parasocial relationship overall (Thelwall, 2022). Meaning that social media has allowed for parasocial relationships to be created with a new sense of speed and ease. While past research has stated that parasocial relationships have a direct impact on an audience or individuals purchase intentions (Um, 2022), there is little to no research on how the effect of the relationship differs when audiences are encouraged to give to organizations where they receive nothing in return. In order to answer this question and provide context and understanding when discussing how these relationships play a role in donation habits a mixed method approach was taken utilizing both a survey and in-depth interviews to better understand the effect of said relationships. Through this research one is able to conclude that parasocial relationships formed through social media positively and directly affect donations in the nonprofit sector. The importance of this research is two-fold, nonprofit organizations can better understand the types of individuals most affected by parasocial relationships as well as the varying degrees of affect the parasocial relationships have on an audience or individual when giving. This research does not take into account the possible denial of parasocial relationships by the audience. Future research and the nonprofit sector could benefit from exploring how actions encouraged by parasocial relationships change when the relationship is conscious or subconscious.Item Driven Health & Fitness Services: A Social Media Strategy(MASEM, The University of Tampa, 2023-08-11) Desimone, Bianca; Dr. Lina Gomez-VasquezWorking with Driven Health & Fitness Services, I have identified key points for improvement within their social media presence on Instagram. In this report, I analyze their social media presence and make key recommendations for improvement.Item ODEI Social Media Campaign(MASEM, The University of Tampa, 2023-08-11) Perez, Valeria; Dr. Lina Gomez-VasquezThe Office of Diversity, Equity, and Inclusion (ODEI) at the University of Tampa (UT) relies on social media platforms, specifically Instagram (IG), to promote resources, educational opportunities, and programs to the UT community, incoming and continuing. Collaborating with the ODEI department to roll out a social media campaign that highlights awareness of all the resources and opportunities that the office offers in general alongside general branding and future framework for future social media coordinators to use as a marketing resource or guide for marketing focused on higher education.Item So On Brand Podcast(MASEM, The University of Tampa, 2023-08-10) Laurent, Lorah; Dr Lauren MaloneOn So On Brand Podcast, the mission is to empower listeners with valuable insights and strategies in brand management. With a rotating lineup of marketing professionals as guests. I provide a dynamic platform to explore the ever-evolving world of branding.Item Rabbit Hole Research and Strategy(MASEM, The University of Tampa, 2023-08-10) Coonce, Lora; Dr. Lina Gomez-Vasquez; Dr. Gregg PerkinsThe abstract highlights Rabbit Hole's strategic approach to leveraging social media for brand awareness and audience engagement within the book subscription box market. The research encompasses insights from competitor analysis, target audience profiling, and current trends in social media engagement. The social media strategy aims to create a distinctive online presence through engaging content on platforms like Instagram and TikTok. The strategy's foundation is based on the unique preferences and behaviors of the target audience, predominantly young, trend-savvy individuals with a passion for reading and aesthetically pleasing content. By capitalizing on the strengths of competitor analysis, Rabbit Hole seeks to innovate and differentiate itself while addressing potential weaknesses. Through a comprehensive understanding of the audience's social media behaviors and preferences, Rabbit Hole's strategy is tailored to foster community engagement and drive brand advocacy. This strategic approach combines research insights with actionable tactics to create an immersive and memorable experience for its audience, positioning Rabbit Hole as a notable player in the book subscription box market.Item Social Profiler(MASEM, The University of Tampa, 2023-08-10) Wolff, Amanda; Dr. Ryan McCulloughIn today's digital age, podcasts have emerged as a powerful medium for storytelling, education, and engagement. As a culmination of my academic journey within the MASEM program, this capstone paper delves into the intricate process of creating a podcast, alongside the essential components of branding and social media strategy. Using the knowledge and insights gained from the diverse range of classes within this program, I aim to present a comprehensive analysis of the multifaceted elements that contribute to the success of a podcasting endeavor. From crafting compelling content to establishing a unique brand identity and implementing an effective social media outreach plan, this paper will explore the strategic fusion of theoretical knowledge and practical application to unlock the full potential of podcasting as a medium for communication and audience connection. "Social Profiler" has allowed me to combine my love for social media and my dedication to using emerging media technologies for a positive purpose. It has been a fulfilling experience to enlighten and entertain my audience while making a meaningful impact in their lives. Each step of this journey has helped me grow as a content creator and deepened my understanding of the dynamic relationship between social media and mental healthItem Taking the Trip(MASEM, The University of Tampa, 2023-08-10) Rappold, Gabriella; Dr. Gregg PerkinsThe study of music festivals within the realm of cultural anthropology, musicology, and sociology is imperative, as these events have consistently served as crucibles of social change and artistic expression.Item Journey of Love(MASEM, The University of Tampa, 2023-08-10) Jassim, Ali; Dr. Gregg PerkinsShedding light on a religious ceremony that takes place in Iraq gathering a massive number of over twenty five million from all over the globe.Item Faces of Homelessness(MASEM, The University of Tampa, 2023-08-09) Kwasnik, Brianna; Dr. Gregg PerkinsA documentary detailing two of the organizations that assist homeless veterans in the Tampa Bay area, and a few of the individuals helped by those services.Item Refugee Realities(MASEM, The University of Tampa, 2023-08) Alsufi, KhalidThe project is an interview with two Iraqi refugees who took refuge in the United States. The first interviewee took refuge just after and as a result of the Kuwait liberation war, and the second interviewee took refuge after and as a result of the Iraq war. I am trying to study the common elements of the two experiences. Both interviewees have a very successful life and career achievement after they moved to live in the USA. The documentary will go back and forth between the two interviewees in order to make a comparison between both experiences that has more than a decade of time difference.Item Meds Madness Murder(MASEM, The University of Tampa, 2023-05) Sodos, Samara; Dr. Santiago Echeverry; Dr. Gregg PerkinsWhat caused a suburban Tampa mother who seemed to have it all, implode within a matter of minutes? This project reflects the first steps of a deep dive into the connection between mental illness and horrific crime, by examining the story of 2011 murder which generated global headlines.