Rabbit Hole Research and Strategy
Date
2023-08-10
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Publisher
MASEM, The University of Tampa
Abstract
The abstract highlights Rabbit Hole's strategic approach to leveraging social media for brand awareness and audience
engagement within the book subscription box market. The research encompasses insights from competitor analysis,
target audience profiling, and current trends in social media engagement. The social media strategy aims to create a
distinctive online presence through engaging content on platforms like Instagram and TikTok. The strategy's foundation
is based on the unique preferences and behaviors of the target audience, predominantly young, trend-savvy individuals
with a passion for reading and aesthetically pleasing content. By capitalizing on the strengths of competitor analysis,
Rabbit Hole seeks to innovate and differentiate itself while addressing potential weaknesses. Through a
comprehensive understanding of the audience's social media behaviors and preferences, Rabbit Hole's strategy is
tailored to foster community engagement and drive brand advocacy. This strategic approach combines research
insights with actionable tactics to create an immersive and memorable experience for its audience, positioning Rabbit
Hole as a notable player in the book subscription box market.
Description
Capstone for the completion of a Master of Arts in Social and Emerging Media (MASEM)
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Other
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Keywords
Target audience, Analysis, Social media, Content, Strategy