Rabbit Hole Research and Strategy

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dc.contributor.advisorDr. Lina Gomez-Vasquez
dc.contributor.advisorDr. Gregg Perkins
dc.contributor.authorCoonce, Lora
dc.date.accessioned2023-08-11T18:35:57Z
dc.date.available2023-08-11T18:35:57Z
dc.date.issued2023-08-10
dc.descriptionCapstone for the completion of a Master of Arts in Social and Emerging Media (MASEM)en_US
dc.description.abstractThe abstract highlights Rabbit Hole's strategic approach to leveraging social media for brand awareness and audience engagement within the book subscription box market. The research encompasses insights from competitor analysis, target audience profiling, and current trends in social media engagement. The social media strategy aims to create a distinctive online presence through engaging content on platforms like Instagram and TikTok. The strategy's foundation is based on the unique preferences and behaviors of the target audience, predominantly young, trend-savvy individuals with a passion for reading and aesthetically pleasing content. By capitalizing on the strengths of competitor analysis, Rabbit Hole seeks to innovate and differentiate itself while addressing potential weaknesses. Through a comprehensive understanding of the audience's social media behaviors and preferences, Rabbit Hole's strategy is tailored to foster community engagement and drive brand advocacy. This strategic approach combines research insights with actionable tactics to create an immersive and memorable experience for its audience, positioning Rabbit Hole as a notable player in the book subscription box market.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11868/3965
dc.language.isoen_USen_US
dc.publisherMASEM, The University of Tampaen_US
dc.subjectTarget audienceen_US
dc.subjectAnalysisen_US
dc.subjectSocial mediaen_US
dc.subjectContenten_US
dc.subjectStrategyen_US
dc.titleRabbit Hole Research and Strategyen_US
dc.typeOtheren_US

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