ODEI Social Media Campaign
Date
2023-08-11
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Publisher
MASEM, The University of Tampa
Abstract
The Office of Diversity, Equity, and Inclusion (ODEI) at the University of Tampa (UT) relies on social media platforms,
specifically Instagram (IG), to promote resources, educational opportunities, and programs to the UT community,
incoming and continuing. Collaborating with the ODEI department to roll out a social media campaign that highlights
awareness of all the resources and opportunities that the office offers in general alongside general branding and future
framework for future social media coordinators to use as a marketing resource or guide for marketing focused on higher
education.
Description
Capstone for the completion of a Master of Arts in Social and Emerging Media (MASEM)
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Other
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Keywords
Diversity, Social media, Instagram