The Master of Arts in Social and Emerging Media (MASEM)
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Browsing The Master of Arts in Social and Emerging Media (MASEM) by Author "Dr. Lina Gomez-Vasquez"
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Item David Brill Landscaping Website Reconstruction and Facebook Rebrand(MASEM, The University of Tampa, 2022-08-12) Brill, Monika; Dr. Lina Gomez-Vasquez; Dr. Santiago EcheverryThe submission includes a research and strategy report for David Brill Landscaping. The report includes seventeen sections related to the following: executive summary, secondary research, competitor analysis, SWOT, situation analysis, goals and objectives, audience research, target audience, channel purpose, strategies and tactics, metrics, content calendar, analytics, recommendations, devileverables, references, and an appendix. Each section provides detailed information pertaining to the reconstruction of the company website and implementation of the social media strategy for the company's Facebook account.Item Driven Health & Fitness Services: A Social Media Strategy(MASEM, The University of Tampa, 2023-08-11) Desimone, Bianca; Dr. Lina Gomez-VasquezWorking with Driven Health & Fitness Services, I have identified key points for improvement within their social media presence on Instagram. In this report, I analyze their social media presence and make key recommendations for improvement.Item Entry Talks Podcast Branding(MASEM, The University of Tampa, 2022-08-12) Steele, Jacie; Dr. Emma Quintana; Dr. Lina Gomez-VasquezThis project is about a wellness podcast centering around using journaling as a helpful tool to improve mental health and productivity. This project was created to develop and create a social media content strategy, identity and brand.Item ODEI Social Media Campaign(MASEM, The University of Tampa, 2023-08-11) Perez, Valeria; Dr. Lina Gomez-VasquezThe Office of Diversity, Equity, and Inclusion (ODEI) at the University of Tampa (UT) relies on social media platforms, specifically Instagram (IG), to promote resources, educational opportunities, and programs to the UT community, incoming and continuing. Collaborating with the ODEI department to roll out a social media campaign that highlights awareness of all the resources and opportunities that the office offers in general alongside general branding and future framework for future social media coordinators to use as a marketing resource or guide for marketing focused on higher education.Item Rabbit Hole Research and Strategy(MASEM, The University of Tampa, 2023-08-10) Coonce, Lora; Dr. Lina Gomez-Vasquez; Dr. Gregg PerkinsThe abstract highlights Rabbit Hole's strategic approach to leveraging social media for brand awareness and audience engagement within the book subscription box market. The research encompasses insights from competitor analysis, target audience profiling, and current trends in social media engagement. The social media strategy aims to create a distinctive online presence through engaging content on platforms like Instagram and TikTok. The strategy's foundation is based on the unique preferences and behaviors of the target audience, predominantly young, trend-savvy individuals with a passion for reading and aesthetically pleasing content. By capitalizing on the strengths of competitor analysis, Rabbit Hole seeks to innovate and differentiate itself while addressing potential weaknesses. Through a comprehensive understanding of the audience's social media behaviors and preferences, Rabbit Hole's strategy is tailored to foster community engagement and drive brand advocacy. This strategic approach combines research insights with actionable tactics to create an immersive and memorable experience for its audience, positioning Rabbit Hole as a notable player in the book subscription box market.