MAPC 2023
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Browsing MAPC 2023 by Author "Dr. Sean Sawicki"
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Item Inclusion of Emotional Care on Hospital Discharge(MAPC, The University of Tampa, 2023-08-11) Gallagher, Kaitlyn; Dr. Sean SawickiThis paper aims to establish a need for inclusion of emotional care documentation by child life specialists on hospital discharge summary forms for pediatric cancer patients. Improvements in discharge summary forms may provide more consistent and individualized emotional care, potentially yielding long-term benefits for pediatric cancer patients, their families, practitioners, and hospitals.Item Marketing Campaign For Vertex Soccer(MAPC, The University of Tampa, 2023-05) Forster, Adam; Dr. Sean SawickiFor this capstone project, a marketing campaign will be constructed. The purpose of this marketing campaign is to increase overall awareness of Vertex soccer with D1 Soccer programs in the US. And more specifically, to build more relationships with a bigger variety of schools in order to have a bigger pool of programs to send the recruits to from the agency. This marketing campaign has a number of reasons why it is taking place. Firstly, being that the agency themselves have reached a point where they are using the same schools over and over again to recruit to, which is causing a large amount of the players to go to the same programs. While this has been a success in the early years of the agency, it is getting to the point where Vertex is getting more and more recruits each year, and they have limited options to send some of their players too. Therefore, by producing a campaign which helps the agency become more recognized with more schools, it will give Vertex more options and more opportunities to send their players to a bigger variety of destinations.Item Mind Your Manners: An Investigation on Patient Perception of Bedside Manner and its Effect on their Visit(MAPC, The University of Tampa, 2023-05) Rosequist, Valerie; Dr. Sean SawickiBedside manner is considered by both patients and medical professionals as a standard amongst medical practices. The expectations of bedside manner often differ between the giver and the receiver, which creates a gap in communication. Though the communication gap is well recognized, the expectations of the patients with regard to bedside manner compared to the behaviors of physicians is less researched. By further understanding the patient-definition of good bedside manner, the path to greater patient experience and more well-rounded physicians can be further explored. This directed the research to better understand 1) how bedside manner affects patient perception of their quality of treatment; 20 how bedside manner affects the patient’s perception of professionalism of the hospital; and 3) if bedside manner significantly affects a patient’s overall perception of their quality of care. The research was conducted qualitatively through semi-structured interviews with respondents who were previous patients in overnight hospital stays. The quality of bedside manner did not have a significant effect on the patient’s perception of treatment or professionalism of the hospital. It did show increased patient trust in the physicians, which lead to higher comfortability throughout the entire experience.Item Thresh Website(MAPC, The University of Tampa, 2023-08-11) Laguerre, Ann-Ghilianne; Dr. Sean SawickiInfluencer marketing has emerged as a powerful force in the realm of advertising, shaping consumer behaviors, and driving brand success. Individuals with online platforms have mastered how to gain the trust of their supporters and have been able to generate revenue by practicing the art of curating engaging content on social media platforms. As social media continues to dominate communication channels, influencers have become the new trusted voices, significantly impacting consumer decisions. As an emerging branch, despite the benefits, influencer marketing comes with challenges and potential problems that create discrepancies for a group of individuals. This white paper explores the challenges of diversity in influencer marketing, the problems faced by influencers of color, and how more brands would benefit from implementing diversity in their marketing campaigns. This paper will introduce a website as a solution to facilitate the process of diversity for brands that want to commit to inclusivity, representation, and authenticity. By addressing these challenges, diversity in influencer marketing can lead to more successful results and more impactful campaigns.