• Fundraising and Events in Development and University Relations 

  Garcia, Tiffany (MAPC, The University of Tampa, 2021-12)

  Texual Analysis of fundraising events within institutions of higher education.
• Autoethnography: Swipe for Mr. Right 

  Schellenberg, Kathryn (MAPC, The University of Tampa, 2021-12)

  This is an autoethnography describing dating patterns through personal narratives. The way daters are communicating and dating has changed. Through my experiences I am trying to raise awareness for those who are also ...
• Fake News and News Media 

  Rosario, Jose (MAPC, The University of Tampa, 2021-12)

  My Capstone project research is about the phenomenon of fake news and misinformation and the causes, effects and solution to these problems.
• Exploring and Analyzing American Perspectives of the Chinese Social Credit System 

  McSorley, Kyle (MAPC, The University of Tampa, 2021-12)

  This research study aims to understand how United States residents feel about different elements of China’s Social Credit System (SCS). The SCS was announced in 2014 by China’s ruling party as a system that would “Allow ...
• New Adjunct Information Department of Communication College of Arts and Letters 

  Lockwood, Kathy (MAPC, The University of Tampa, 2021-12)

  This manual helps new part-time faculty with their Workday onboarding, followed by an orientation created specifically for the Communication Department.
• Integrated Marketing Communication Plan: Event Scheduling & Reservation Management App 

  DeJesus, Geraldyn (MAPC, The University of Tampa, 2021-12)

  The purpose of this paper is to create an integrated marketing plan for a new event planning and registration mobile app for private mid-sized higher education institutions. Mobile applications developed for wireless devices ...
• Marketing Analysis and Proposal to Increase Enrollment for the Dance Program 

  Carpenter, Daniel; Sykes, Carla (MAPC, The University of Tampa, 2021-12)

  Proposals to elevate UT Dance program profile and increase enrollment. Providing guidance to increase enrollment for UT's Dance in Education Program. This program is unique and the only program of its kind in Florida
• The Performance of Authenticity and Commodified Vulnerability in Taylor Swift’s Miss Americana and Billie Eilish: The World’s a Little Blurry 

  Ramirez, Andrea (MAPC, The University of Tampa, 2021-12)

  This textual analysis examines the performance of authenticity displayed through “private” moments within two modern-day music documentaries. Historically, rock documentaries have differed from traditional documentaries ...
• Marketing the Communication and Speech Studies Program 

  Palermo, Alexandra (MAPC, The University of Tampa, 2021-12)

  During my time as both a staff member and a student at the University of Tampa (UT) in the College of Arts and Letters (CAL), I have gotten very familiar with the CAL faculty and students. For my Master of Arts in ...
• Life Lessons with Lauren 

  Nielsen, Lauren (MAPC, The University of Tampa, 2021-12)

  A lecture and live musical performance of life lessons about the field of Communication.
• The Unspoken Rules of Communication for Florida Attorney’s 

  Colón, Madeline (MAPC, The University of Tampa, 2021-12)

  This project investigates the communication related issues faced by Floridian attorneys. The researcher sampled 1,111 disciplinary sanctions of the Florida Bar from February 2016 to October 2021. Of this total, 570 were ...
• Analysis of Social Media Practices Used in Hiring Practices and the Ethical Questions Raised 

  Christian, Sydney (MAPC, The University of Tampa, 2021-12)

  Society relies heavily upon technology and social media to stay connected. The growth of the Internet has enabled the popularity of using social media in the workplace for professional purposes such as recruitment and ...
• A guide to faculty-led travel courses at the University of Tampa 

  Tews, Kari (MAPC, The University of Tampa, 2021-08)

  A handbook to assist University of Tampa faculty with conceptualizing and creating faculty-led travel courses.
• The Streaming Service Effect During the Pandemic: A Study of Altered Viewing Habits 

  Lindsey, May (MAPC, The University of Tampa, 2021-08)

  Audiences find themselves in a time where they have all the content in the world to consume and are learning what they like individually because of the circumstances we faced in the last year and based on our social ...
• MAPC Handbook 

  Eber, Josephine; Troisi, Olivia (MAPC, The University of Tampa, 2021-08)

  The MAPC Handbook was created to serve as an internal resource for the incoming and current MAPC students. This resource includes information about the University of Tampa, information specific to the MAPC program and ...
• Bella Prana Collective 

  Santarpio, Genie (MAPC, The University of Tampa, 2021-08)

  I interned with the marketing and creative director at Bella Prana Collective Yoga Studio. I helped in assisting the studio in a rebrand along with created marketing tools. I created a power point to showcase things I ...
• Get Wright Fitness 

  Wright, Bryan (MAPC, The University of Tampa, 2021-08)

  This paper is an integrated marketing communication plan for my personal brand Get Wright Fitness. The plan will cover my advertising, marketing communication strategies and the knowledge learned throughout my time in the ...
• Ms. Lisa's Dance Social Media Plan 

  Wohkittel, Morgan (MAPC, The University of Tampa, 2021-08)

  A social media marketing plan for the client, Ms. Lisa's Dance.
• Momscription Box 

  Totti, Patricia (MAPC, The University of Tampa, 2021-08)

  The average American ages 25-40 works over 40.5 hours a week. However, recent data from the Gallup Survey indicate that the weekly average has increased by 7 hours. This 40-47-hour workday excludes other factors such as ...
• Can blockchain technology improve brand loyalty? 

  Szilagyi, Teresa (MAPC, The University of Tampa, 2021-08)

  This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of ...

View more