MAPC 2021
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Item Fundraising and Events in Development and University Relations(MAPC, The University of Tampa, 2021-12) Garcia, Tiffany; Gurrie, ChrisTexual Analysis of fundraising events within institutions of higher education.Item Autoethnography: Swipe for Mr. Right(MAPC, The University of Tampa, 2021-12) Schellenberg, Kathryn; Brown, LaceyThis is an autoethnography describing dating patterns through personal narratives. The way daters are communicating and dating has changed. Through my experiences I am trying to raise awareness for those who are also looking for love online.Item Fake News and News Media(MAPC, The University of Tampa, 2021-12) Rosario, Jose; Gurrie, ChrisMy Capstone project research is about the phenomenon of fake news and misinformation and the causes, effects and solution to these problems.Item Exploring and Analyzing American Perspectives of the Chinese Social Credit System(MAPC, The University of Tampa, 2021-12) McSorley, Kyle; Tripp, StephanieThis research study aims to understand how United States residents feel about different elements of China’s Social Credit System (SCS). The SCS was announced in 2014 by China’s ruling party as a system that would “Allow the trustworthy to roam everywhere under heaven, while making it difficult for the discredited to take a single step.” The system is still in its trial phase and has been surrounded by sensationalist headlines regarding what it is and is not, although much of the world’s population remains unaware of its existence. This study used purposive sampling to find 12 US residents for participation in this study while attempting to match the demographics of participants to recent census data of the larger population. Participants were then sent debriefing materials and engaged in semi-structured interviews with the researcher over the video-chatting service Zoom. Participants were asked an array of questions about what their initial impressions of the SCS were, what concerns them about the system, where they see potential benefits, possible connections between the SCS and American society, and what kind of impact they believe the system will have. After the data gathering process, a thematic analysis was conducted to find patterns in the responses from participants and what the overall attitudes were towards the SCS. The findings showed nuanced responses amongst the majority of participants, with the system’s effects on upward mobility being the most polarizing topic. Positives of the SCS that participants referenced included cleaner/safer cities and greater accountability for businesses and those in powerful positions. Concerns that were mentioned included further limitations on freedom of expression and other civil liberties, travel restrictions, and worries about the scale of public surveillance that may be utilized by the SCS. Nearly all participants mentioned the similarity of financial credit scores that many in the West are familiar with as the main connection between the SCS and American society.Item New Adjunct Information Department of Communication College of Arts and Letters(MAPC, The University of Tampa, 2021-12) Lockwood, Kathy; Kristen Foltz, J.D.This manual helps new part-time faculty with their Workday onboarding, followed by an orientation created specifically for the Communication Department.Item Integrated Marketing Communication Plan: Event Scheduling & Reservation Management App(MAPC, The University of Tampa, 2021-12) DeJesus, Geraldyn; Sawicki, SeanThe purpose of this paper is to create an integrated marketing plan for a new event planning and registration mobile app for private mid-sized higher education institutions. Mobile applications developed for wireless devices such as smartphones and tablets are another way of offering several functions that make the user’s life easier. Today users download 27.6 billion apps from Google Play and the Apple app store accumulate 21.5 billion U.S. dollars in the third quarter of 2021. While social media platform apps try to engage users on the social side, the chances of messaging and communication apps are increasing more in business and professional contexts (Statista 2021, cited 12.11.2021). The goal is to identify the target audience and create a plan to effectively market a mobile application for event planning that will allow a more efficient way to plan university events that foster the mission of the university and maintain quality in the business process.Item Marketing Analysis and Proposal to Increase Enrollment for the Dance Program(MAPC, The University of Tampa, 2021-12) Carpenter, Daniel; Sykes, Carla; LeMarquand, Susannah; Menzies, AlishaProposals to elevate UT Dance program profile and increase enrollment. Providing guidance to increase enrollment for UT's Dance in Education Program. This program is unique and the only program of its kind in FloridaItem The Performance of Authenticity and Commodified Vulnerability in Taylor Swift’s Miss Americana and Billie Eilish: The World’s a Little Blurry(MAPC, The University of Tampa, 2021-12) Ramirez, Andrea; Boulton, ChristopherThis textual analysis examines the performance of authenticity displayed through “private” moments within two modern-day music documentaries. Historically, rock documentaries have differed from traditional documentaries by following their subjects through performances, backstage mischief, studio rehearsals, and encounters with fans. Drawing from examples within Taylor Swift's Miss Americana and Billie Eilish: The World's a Little Blurry, I argue that these more contemporary films add new layers of audience access by disclosing open discussions of how taboo topics affect the artists' public stage persona, studio, and home life. I conclude that this openness commodifies their vulnerability as a way to meet increasing expectations of full transparency during the age of cancel culture and consider how their performer identities extend beyond the camera and into social comparison amongst teens.Item Marketing the Communication and Speech Studies Program(MAPC, The University of Tampa, 2021-12) Palermo, Alexandra; Foltz, KristenDuring my time as both a staff member and a student at the University of Tampa (UT) in the College of Arts and Letters (CAL), I have gotten very familiar with the CAL faculty and students. For my Master of Arts in Professional Communication capstone project, I wanted to do something that would benefit the College and help my fellow students take advantage of the opportunities available to them, so I chose to research ways to market the new Communication and Speech Studies (CSS) program to attract more majors. I started my research by asking the current CSS majors what their experiences are within the program and if they had any suggestions for the Speech Center or events moving forward. The responses I got from the sample helped to devise useful and stimulating suggestions for faculty, including sharing information about courses and registration in the form of a course listing one-sheet and a meet and greet event. There are also resources around campus that can be utilized to help students learn how to use their degree after college or how to make the university website work in favor of the CSS program. Further academic research led to numerous important conclusions like Instagram being the most accessible form of social media and how introductory courses are the best platform to grab students’ attention and share the benefits of the CSS degree.Item Life Lessons with Lauren(MAPC, The University of Tampa, 2021-12) Nielsen, Lauren; Finocchiaro, PaulA lecture and live musical performance of life lessons about the field of Communication.Item The Unspoken Rules of Communication for Florida Attorney’s(MAPC, The University of Tampa, 2021-12) Colón, Madeline; Kristen Foltz, J.D.This project investigates the communication related issues faced by Floridian attorneys. The researcher sampled 1,111 disciplinary sanctions of the Florida Bar from February 2016 to October 2021. Of this total, 570 were selected and analyzed for criteria and were then categorized into into 5 categories; miscommunication with parties, financial mismanagement, confidentiality, advertising, and sexual misconduct. Miscommunication with parties and financial mismanagement made up 91.5% of all sanctions ordered, with the most being suspension sanctions. The researcher included recommendations to help attorneys in Florida avoid communication mistakes and limitations of the study with the hopes of lessening the amount of sanctions in the coming years.Item Analysis of Social Media Practices Used in Hiring Practices and the Ethical Questions Raised(MAPC, The University of Tampa, 2021-12) Christian, SydneySociety relies heavily upon technology and social media to stay connected. The growth of the Internet has enabled the popularity of using social media in the workplace for professional purposes such as recruitment and hiring. There are some ethical and legal concerns when using social media in such practices. This project examined the role of social media in recruitment of employees. A survey was sent out to e-recruiters inquiring how recruiters and hiring managers feel about the lack of regulation in using social media for recruitment practices. Society and employers use social media for cybervetting and gathering supplemental information on candidates. This is dangerous because of legal and maybe even unethical implications as it invades a candidate’s personal space. This project sought to determine how recruiters are using social media. The results demonstrate that majority of respondents refrain from using social media as the sole factor in hiring or not hiring potential candidates. The results also showed there is a difference between the way various age groups look to social media for hiring practices; some seemed to think social media is a valid source to see if candidates are reliable whereas others did not. This research will help recruiters make sure they are following proper protocol in hiring.Item A guide to faculty-led travel courses at the University of Tampa(MAPC, The University of Tampa, 2021-08) Tews, Kari; Kristen Foltz, J.D.A handbook to assist University of Tampa faculty with conceptualizing and creating faculty-led travel courses.Item The Streaming Service Effect During the Pandemic: A Study of Altered Viewing Habits(MAPC, The University of Tampa, 2021-08) Lindsey, MayAudiences find themselves in a time where they have all the content in the world to consume and are learning what they like individually because of the circumstances we faced in the last year and based on our social identity. Studying this change in viewing habits can help reveal who audiences are today, how they have been shaped, and where they’re headed. It’s vital to understand how the medium controls the message so we can learn how our views are being changed. This study looks at T.V. viewing habits through the method of autoethnography by looking at a viewing history during the pandemic and the events that were happening in the real world at the same time. Using this form of research will help give insight into how a real viewer’s television habits were changed during the pandemic and future implications of viewing habits, streaming services, and audience engagement. With this information, we can learn what audiences need and get out of television shows and how to access the appropriate content accordingly. The pandemic evolved television shows and original series into a form of companionship, self-care, and a coping mechanism during hard times. When the audience can recognize what they not only want to see but what they need to see then viewers can call for a new medium where they choose the message.Item MAPC Handbook(MAPC, The University of Tampa, 2021-08) Eber, Josephine; Troisi, Olivia; Dr. Jeffrey Neely; Dr. Aimee WhitesideThe MAPC Handbook was created to serve as an internal resource for the incoming and current MAPC students. This resource includes information about the University of Tampa, information specific to the MAPC program and alumni testimonials.Item Bella Prana Collective(MAPC, The University of Tampa, 2021-08) Santarpio, Genie; Dr. Michael FlynnI interned with the marketing and creative director at Bella Prana Collective Yoga Studio. I helped in assisting the studio in a rebrand along with created marketing tools. I created a power point to showcase things I learned along with deliverables I created. My project took many different turns and there were changes I had to make throughout the process. Overall I gained valuable experiences and skills while shadowing the marketing director.Item Get Wright Fitness(MAPC, The University of Tampa, 2021-08) Wright, Bryan; Chris Gurrie, Ed.D.This paper is an integrated marketing communication plan for my personal brand Get Wright Fitness. The plan will cover my advertising, marketing communication strategies and the knowledge learned throughout my time in the Masters of Professional Communications program.Item Ms. Lisa's Dance Social Media Plan(MAPC, The University of Tampa, 2021-08) Wohkittel, Morgan; Lina Gomez-Vasquez, Ph.D.A social media marketing plan for the client, Ms. Lisa's Dance.Item Momscription Box(MAPC, The University of Tampa, 2021-08) Totti, PatriciaThe average American ages 25-40 works over 40.5 hours a week. However, recent data from the Gallup Survey indicate that the weekly average has increased by 7 hours. This 40-47-hour workday excludes other factors such as raising children, caring for family, and household chores. Based on these findings, the average American lacks the time and effort to put together a care package for their kids that go off to college. Throughout the MAPC 700 capstone class, Patricia Totti worked on creating a small business known as ‘Momscription Box.’ This company facilitates these working parents care-packaging duties such as purchasing, shipping, and handling.Item Can blockchain technology improve brand loyalty?(MAPC, The University of Tampa, 2021-08) Szilagyi, Teresa; Gregg Perkins, MFA; Chris Gurrie, Ed.D.This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of advertising and marketing.