MAPC 2021
Permanent URI for this collection
Browse
Browsing MAPC 2021 by Issue Date
Now showing 1 - 20 of 38
Results Per Page
Sort Options
Item The Path to Inclusivity and Accessibility: A Look into the Hillsborough County Public School Visual Art 1 Curriculum, and How it Affects Students with Visual Impairments(MAPC, The University of Tampa, 2021-08) Brownlow, Laura; Alisha Menzies, Ph.D.This study explored the relationship between the Hillsborough County Public Schools Visual Art 1 curriculum, and the unlikeliness of students with visual impairments participating in art elective classes across the county. Research was done through the autoethnographic narrative storytelling, of a volunteer’s experience working with students with visual impairments on arts and crafts. Along with autoethnography, an in-depth textual analysis was done on the Visual Art 1 curriculum. In this investigation the organization and language within the curriculum was studied. The results of this study connect the studied elements of the curriculum with themes of inclusivity, accessibility, assumed ability, and more. Theoretical, societal, and academic implications are discussed in the context of this research.Item The Streaming Service Effect During the Pandemic: A Study of Altered Viewing Habits(MAPC, The University of Tampa, 2021-08) Lindsey, MayAudiences find themselves in a time where they have all the content in the world to consume and are learning what they like individually because of the circumstances we faced in the last year and based on our social identity. Studying this change in viewing habits can help reveal who audiences are today, how they have been shaped, and where they’re headed. It’s vital to understand how the medium controls the message so we can learn how our views are being changed. This study looks at T.V. viewing habits through the method of autoethnography by looking at a viewing history during the pandemic and the events that were happening in the real world at the same time. Using this form of research will help give insight into how a real viewer’s television habits were changed during the pandemic and future implications of viewing habits, streaming services, and audience engagement. With this information, we can learn what audiences need and get out of television shows and how to access the appropriate content accordingly. The pandemic evolved television shows and original series into a form of companionship, self-care, and a coping mechanism during hard times. When the audience can recognize what they not only want to see but what they need to see then viewers can call for a new medium where they choose the message.Item Study Abroad Magazine Campaign(MAPC, The University of Tampa, 2021-08) Cody, Julia; Kristen Foltz, J.D.After reviewing, analyzing, and annotating many different scholarly articles, I created a magazine campaign for UT's Office of International programs. I completed a full magazine filled with faculty-led travel abroad courses, as well as two magazine templates IPO can use in the future. Throughout this project, I conducted research that helped me plan the content of the magazines as well as communicate with members of IPO, the Associate Dean of study abroad here at UT, and many UT faculty.Item Young Physicians Understanding the Conspiracy of Silence(MAPC, The University of Tampa, 2021-08) Flint, Christian; Kristen Foltz, J.D.The conspiracy of silence is a phenomenon believed in the law community involving physicians remaining quiet and not testifying against other physicians in medical malpractice cases. Existing research shows that physicians hesitate when asked to testify against each other in a court of law. Five physicians aged 25 to 30 were interviewed over Zoom and were asked questions regarding the ethics of testifying and their stances on the subject. The researcher hypothesized younger physicians will have a different view on the ethics of testifying than older physicians in that they believe younger physicians do not respect their elders as much as the previous generation. The results reflect that these young physicians did not have a strong education on malpractice law from their medical schools and are most likely to not testify against another doctor in a court of law due to the harm of their relationships with fellow physicians. This study suggests researchers should take note of the small sample size and the lack of diversity for future research. A larger sample size would draw a stronger conclusion.Item Momscription Box(MAPC, The University of Tampa, 2021-08) Totti, PatriciaThe average American ages 25-40 works over 40.5 hours a week. However, recent data from the Gallup Survey indicate that the weekly average has increased by 7 hours. This 40-47-hour workday excludes other factors such as raising children, caring for family, and household chores. Based on these findings, the average American lacks the time and effort to put together a care package for their kids that go off to college. Throughout the MAPC 700 capstone class, Patricia Totti worked on creating a small business known as ‘Momscription Box.’ This company facilitates these working parents care-packaging duties such as purchasing, shipping, and handling.Item Can blockchain technology improve brand loyalty?(MAPC, The University of Tampa, 2021-08) Szilagyi, Teresa; Gregg Perkins, MFA; Chris Gurrie, Ed.D.This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of advertising and marketing.Item Digital Media Campaign Proposal for The Crisis Center of Tampa Bay(MAPC, The University of Tampa, 2021-08) Medina, Rosa; Juliet Davis, MAT, MFAThis digital marketing proposal for The Crisis Center of Tampa Bay targets college students 18-24 at risk of suicide, with the goal of increasing awareness and interaction with the Center. A secondary audience of all at-risk people 18-34 and a tertiary audience of friends and loved ones of those at-risk people are included in the plan. Past research findings suggest college students are at substantially high suicide risk; that high levels of depression and anxiety can negatively impact campus morale; and that at-risk subjects and their friends and families lack awareness about suicide prevention resources and needs (David, 2019). However, research on specific messaging to increase awareness is lacking. This new research included the following methodologies: 1) primary quantitative research surveying students’ awareness about services for students contemplating suicide; 2) interviews conducted by The Crisis Center of Tampa Bay (with the subjects’ permission to publish); 3) an autoethnographic account of coming to the center in crisis and subsequently working at the center. Secondary quantitative research is also cited throughout. Examples of creative content and messaging are recommended based on the following findings: 70% of subjects surveyed were not aware of The Crisis Center of Tampa Bay suicide prevention resources. Three of the five subjects interviewed indicated that The Crisis Center of Tampa Bay helped them find solutions to their needs and a plan to move forward. Two of the five subjects interviewed had trouble with the messaging of counselors who used cliches such as “It will be okay” or “You are not alone,” which is the Center’s current slogan. Subjects seemed to value the language of “getting help” for problems. All five interview subjects were social media users. Secondary research indicates social media can be an effective medium for intervention and that family and loved ones need information about how to identify at-risk loved ones and how to intervene in positive ways (Lewis et al, 2012). Based on the above research, digital media recommendations for The Crisis Center of Tampa Bay include new branding and messaging, partnerships with colleges and universities, and more engaging content for social media and website, including video, testimonials, blogs, and ads. Further study of messaging about suicide resources is recommended.Item The Correlation Between the #MeToo Movement and U.S. Women's National Soccer Team(MAPC, The University of Tampa, 2021-08) Meyers, Daniella; Margaret Tudor, Ed.D.In general women are under immense pressure to conform to what society thinks is ‘normal’. When a woman goes against these norms, it has the power to spark a conversation. This is even evident in female athletes whose talents are overlooked compared to their male counterparts, despite deserving better. The U.S. Women’s National Soccer Team (USWNT) have been fighting for their voice in Equal Pay for years. Through using qualitative content analysis, a strongly supported correlation between the USWNT and the #MeToo movement was found through user generated tweets. By continuing this momentum of a female empowerment movement, the situational crisis communication theory can be used to create a more supportive environment for our female athletes.Item The Prep of South Tampa Media Campaign(MAPC, The University of Tampa, 2021-08) Marotta, Francesca; Gregg Perkins, MFAConstructing a media campaign to help grow a small business.Item LoveJoy(MAPC Program, The University of Tampa, 2021-08) Eastman, Mykai; Kristen Foltz, J.D.A film based on the theory of Narrative Persuasion in Communication.Item MAPC Handbook(MAPC, The University of Tampa, 2021-08) Eber, Josephine; Troisi, Olivia; Dr. Jeffrey Neely; Dr. Aimee WhitesideThe MAPC Handbook was created to serve as an internal resource for the incoming and current MAPC students. This resource includes information about the University of Tampa, information specific to the MAPC program and alumni testimonials.Item A guide to faculty-led travel courses at the University of Tampa(MAPC, The University of Tampa, 2021-08) Tews, Kari; Kristen Foltz, J.D.A handbook to assist University of Tampa faculty with conceptualizing and creating faculty-led travel courses.Item Desperate and Desired Housewife: An autoethnographic textual analysis of Black motherhood from The Real Housewives of Atlanta(MAPC, The University of Tampa, 2021-08) Rodriguez, Cindy; Alisha Menzies, Ph.D.This research is intended to shed light on the relationship between Black women struggling with fertility issues, specifically uterine fibroids, and their acts of performance in popular media balancing desire and desperation. Using intersectionality theory as a backdrop, the purpose of this research is to bring awareness to how popular media uses the politics of respectability to frame the idea of desperation through the desire of Black motherhood. Through the qualitative methods of autoethnography and textual analysis, I juxtapose examples from my personal, lived experiences against scenes from the Real Housewives of Atlanta. The results of my analyses strengthen the presence of how Black women, in popular media, as desperate, bolstered by levels of shame, in their desire to become mothers. In conclusion, I challenge the medical field, society, and popular media to be more supportive in helping meet the motherly desires of Black women burdened with uterine fibroids while simultaneously removing the perception of the desperate, Black woman.Item Ms. Lisa's Dance Social Media Plan(MAPC, The University of Tampa, 2021-08) Wohkittel, Morgan; Lina Gomez-Vasquez, Ph.D.A social media marketing plan for the client, Ms. Lisa's Dance.Item Pact Travel(MAPC, The University of Tampa, 2021-08) Clements, Caroline; Gregg Perkins, MFAThe Pact app matches solo female travelers in safe, fun, budget-friendly adventures across the globe. Pact was created by college student Caroline Clements in 2021.Item AN EVALUATION OF FLORIDA PUBLIC UNIVERSITIES’ WEBSITE COMMUNICATION STRATEGIES(MAPC, The University of Tampa, 2021-08) Mann, Carson; Chris Gurrie, Ed.D.A piece of work presented on the public-facing information put forth by Florida public universities to prospective Ph.D. and graduate students. Current literature discusses an epidemic going on with graduate students and their stress levels. This research focuses on the university websites and their accessibility when it comes to student resources. The communication that websites distribute to inform prospective and current student about supportive tools that the university provides for the student body. These services can be vital to students who are in need of support and should be intentionally promoted.Item The Virality of Horror Trends on Social Media(MAPC, The University of Tampa, 2021-08) DeTuro, Briana; Julie Nelson, Ph.D.This paper analyzes popular horror challenges that went viral around 2010-2014 and encouraged children to harm themselves and ultimately persuaded them into suicide. Slender Man, the Blue Whale challenge and the Momo, t 2 theories of virality, parasocial interaction, paranormal phenomenon, and cyberbullying to help By looking at the examples of his paper will use the understand the reasoning behind the mass hysteria of these trends. This research will attempt to answer the questions: Why did these horror trends, despite the intended consequences for participating, go viral on social media? How are social media influencers responsible for these challenges going viral on social media? How should parents, teachers and children become aware of these challenges on social media and what should they do to avoid them? This paper uses case-study methodology to develop a better understanding of why the Slender Man, Blue Whale and Momo Challenge gained so much attention, regardless of the individuals knowing the horrible intentions of participating in these trends. This essay explores the coverage of the Blue Whale challenge (i.e., popular YouTuber Shane Dawson’s, William Salhani’s and an anonymous YouTuber’s videos) more specifically because of the end goal being so severe, which is to take one’s own life.Item Bella Prana Collective(MAPC, The University of Tampa, 2021-08) Santarpio, Genie; Dr. Michael FlynnI interned with the marketing and creative director at Bella Prana Collective Yoga Studio. I helped in assisting the studio in a rebrand along with created marketing tools. I created a power point to showcase things I learned along with deliverables I created. My project took many different turns and there were changes I had to make throughout the process. Overall I gained valuable experiences and skills while shadowing the marketing director.Item Moede Records Strategic Communication Plan(MAPC, The University of Tampa, 2021-08) Restaino, Amanda; Gregg Perkins, MFA; Kristen Foltz, J.D.As a startup record label in Tampa, Florida, Moede Records needed to define what it is, its purpose, and how to get it off the ground. Because of this, using research on the Tampa Bay area and the music industry’s effect on the economy, I designed a marketing strategy, including goals, objectives, strategies, and tactics to kickstart Moede, especially regarding building awareness. These tactics include photo and video content for Instagram and Twitter, non-fungible tokens, music, merchandise, a short film called The Lucky, a brand guide, and more. Further research helped in choosing which streaming services to use for artists and how to split revenues to turn a profit for both the artist and the label. Moede pushes the boundaries of a typical label through the creation of all-inclusive art, and the marketing strategy focuses on how to best share that with people. Following the implementation of some of the tactics, success was measured and analyzed using different variables chosen by Gregg Perkins and myself. The report outlines five main sections: synopsis, research, marketing strategy, tactics, and effectiveness. As a team, Perkins and I were able to analyze Moede’s current position and use it to prepare for the official launch and beyond.Item Corporate Social Responsibility Practices Most Valued by Generation Z(MAPC, The University of Tampa, 2021-08) Scudillo, Alexa; Kristen Foltz, J.D.As Generation Z emerges into the workplace today, employers are looking to meet the unique expectations of this cohort. Using convenience sampling, 45 college students born in or after the year 1997 were asked to respond to a survey containing three open-ended questions and two-forced choice questions that pertain to corporate social responsibility. The results found that the most important aspects of CSR to Generation Z are the degree of diversity and inclusivity throughout an organization, a healthy company culture, and the maintenance of a sustainable and environmentally-friendly standard of operation. In order to reach the objective of this research, a thematic analysis was used to examine the data. Implications of this research are asserted in-depth within the discussion, but are mainly aimed towards offering employers a reference for meeting the expectations of Generation Z in terms of CSR. The discussion includes recommendations to help organizations become more Generation Z friendly. Future research may use these findings to produce recommended best-practices for CSR implications, to provide data for recruitment, or expand on these findings to find further causation of these themes.