MAPC 2021
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Item Analysis of Social Media Practices Used in Hiring Practices and the Ethical Questions Raised(MAPC, The University of Tampa, 2021-12) Christian, SydneySociety relies heavily upon technology and social media to stay connected. The growth of the Internet has enabled the popularity of using social media in the workplace for professional purposes such as recruitment and hiring. There are some ethical and legal concerns when using social media in such practices. This project examined the role of social media in recruitment of employees. A survey was sent out to e-recruiters inquiring how recruiters and hiring managers feel about the lack of regulation in using social media for recruitment practices. Society and employers use social media for cybervetting and gathering supplemental information on candidates. This is dangerous because of legal and maybe even unethical implications as it invades a candidate’s personal space. This project sought to determine how recruiters are using social media. The results demonstrate that majority of respondents refrain from using social media as the sole factor in hiring or not hiring potential candidates. The results also showed there is a difference between the way various age groups look to social media for hiring practices; some seemed to think social media is a valid source to see if candidates are reliable whereas others did not. This research will help recruiters make sure they are following proper protocol in hiring.Item Autoethnography: Swipe for Mr. Right(MAPC, The University of Tampa, 2021-12) Schellenberg, Kathryn; Brown, LaceyThis is an autoethnography describing dating patterns through personal narratives. The way daters are communicating and dating has changed. Through my experiences I am trying to raise awareness for those who are also looking for love online.Item Bella Prana Collective(MAPC, The University of Tampa, 2021-08) Santarpio, Genie; Dr. Michael FlynnI interned with the marketing and creative director at Bella Prana Collective Yoga Studio. I helped in assisting the studio in a rebrand along with created marketing tools. I created a power point to showcase things I learned along with deliverables I created. My project took many different turns and there were changes I had to make throughout the process. Overall I gained valuable experiences and skills while shadowing the marketing director.Item CAMERAS COMPLICATING QUEER CRIMINALS: Analyzing Representations of LGBTQIA+ Juveniles in Netflix's Girls Incarcerated(MAPC, The University of Tampa, 2021-08) Burton, Nia; Alisha Menzies, Ph.D.This research will consider media as public pedagogy that informs the experiences of Black LGBTQIA+ youth confined to correctional settings using concepts of adultification and respectability seen in Girls Incarcerated: Young & Locked Up. The paper addresses how the representation of Black queer girls’ intersectional identity shapes their depicted experiences in the correctional facility setting, as seen in the show. The textual analysis conducted reveals that Girls Incarcerated creates a complicated narrative for young Black LGBTQIA+ women. It almost moves to consider larger implications of these representations.Item Can blockchain technology improve brand loyalty?(MAPC, The University of Tampa, 2021-08) Szilagyi, Teresa; Gregg Perkins, MFA; Chris Gurrie, Ed.D.This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of advertising and marketing.Item Corporate Social Responsibility Practices Most Valued by Generation Z(MAPC, The University of Tampa, 2021-08) Scudillo, Alexa; Kristen Foltz, J.D.As Generation Z emerges into the workplace today, employers are looking to meet the unique expectations of this cohort. Using convenience sampling, 45 college students born in or after the year 1997 were asked to respond to a survey containing three open-ended questions and two-forced choice questions that pertain to corporate social responsibility. The results found that the most important aspects of CSR to Generation Z are the degree of diversity and inclusivity throughout an organization, a healthy company culture, and the maintenance of a sustainable and environmentally-friendly standard of operation. In order to reach the objective of this research, a thematic analysis was used to examine the data. Implications of this research are asserted in-depth within the discussion, but are mainly aimed towards offering employers a reference for meeting the expectations of Generation Z in terms of CSR. The discussion includes recommendations to help organizations become more Generation Z friendly. Future research may use these findings to produce recommended best-practices for CSR implications, to provide data for recruitment, or expand on these findings to find further causation of these themes.Item The Correlation Between the #MeToo Movement and U.S. Women's National Soccer Team(MAPC, The University of Tampa, 2021-08) Meyers, Daniella; Margaret Tudor, Ed.D.In general women are under immense pressure to conform to what society thinks is ‘normal’. When a woman goes against these norms, it has the power to spark a conversation. This is even evident in female athletes whose talents are overlooked compared to their male counterparts, despite deserving better. The U.S. Women’s National Soccer Team (USWNT) have been fighting for their voice in Equal Pay for years. Through using qualitative content analysis, a strongly supported correlation between the USWNT and the #MeToo movement was found through user generated tweets. By continuing this momentum of a female empowerment movement, the situational crisis communication theory can be used to create a more supportive environment for our female athletes.Item Desperate and Desired Housewife: An autoethnographic textual analysis of Black motherhood from The Real Housewives of Atlanta(MAPC, The University of Tampa, 2021-08) Rodriguez, Cindy; Alisha Menzies, Ph.D.This research is intended to shed light on the relationship between Black women struggling with fertility issues, specifically uterine fibroids, and their acts of performance in popular media balancing desire and desperation. Using intersectionality theory as a backdrop, the purpose of this research is to bring awareness to how popular media uses the politics of respectability to frame the idea of desperation through the desire of Black motherhood. Through the qualitative methods of autoethnography and textual analysis, I juxtapose examples from my personal, lived experiences against scenes from the Real Housewives of Atlanta. The results of my analyses strengthen the presence of how Black women, in popular media, as desperate, bolstered by levels of shame, in their desire to become mothers. In conclusion, I challenge the medical field, society, and popular media to be more supportive in helping meet the motherly desires of Black women burdened with uterine fibroids while simultaneously removing the perception of the desperate, Black woman.Item Digital Media Campaign Proposal for The Crisis Center of Tampa Bay(MAPC, The University of Tampa, 2021-08) Medina, Rosa; Juliet Davis, MAT, MFAThis digital marketing proposal for The Crisis Center of Tampa Bay targets college students 18-24 at risk of suicide, with the goal of increasing awareness and interaction with the Center. A secondary audience of all at-risk people 18-34 and a tertiary audience of friends and loved ones of those at-risk people are included in the plan. Past research findings suggest college students are at substantially high suicide risk; that high levels of depression and anxiety can negatively impact campus morale; and that at-risk subjects and their friends and families lack awareness about suicide prevention resources and needs (David, 2019). However, research on specific messaging to increase awareness is lacking. This new research included the following methodologies: 1) primary quantitative research surveying students’ awareness about services for students contemplating suicide; 2) interviews conducted by The Crisis Center of Tampa Bay (with the subjects’ permission to publish); 3) an autoethnographic account of coming to the center in crisis and subsequently working at the center. Secondary quantitative research is also cited throughout. Examples of creative content and messaging are recommended based on the following findings: 70% of subjects surveyed were not aware of The Crisis Center of Tampa Bay suicide prevention resources. Three of the five subjects interviewed indicated that The Crisis Center of Tampa Bay helped them find solutions to their needs and a plan to move forward. Two of the five subjects interviewed had trouble with the messaging of counselors who used cliches such as “It will be okay” or “You are not alone,” which is the Center’s current slogan. Subjects seemed to value the language of “getting help” for problems. All five interview subjects were social media users. Secondary research indicates social media can be an effective medium for intervention and that family and loved ones need information about how to identify at-risk loved ones and how to intervene in positive ways (Lewis et al, 2012). Based on the above research, digital media recommendations for The Crisis Center of Tampa Bay include new branding and messaging, partnerships with colleges and universities, and more engaging content for social media and website, including video, testimonials, blogs, and ads. Further study of messaging about suicide resources is recommended.Item AN EVALUATION OF FLORIDA PUBLIC UNIVERSITIES’ WEBSITE COMMUNICATION STRATEGIES(MAPC, The University of Tampa, 2021-08) Mann, Carson; Chris Gurrie, Ed.D.A piece of work presented on the public-facing information put forth by Florida public universities to prospective Ph.D. and graduate students. Current literature discusses an epidemic going on with graduate students and their stress levels. This research focuses on the university websites and their accessibility when it comes to student resources. The communication that websites distribute to inform prospective and current student about supportive tools that the university provides for the student body. These services can be vital to students who are in need of support and should be intentionally promoted.Item Exploring and Analyzing American Perspectives of the Chinese Social Credit System(MAPC, The University of Tampa, 2021-12) McSorley, Kyle; Tripp, StephanieThis research study aims to understand how United States residents feel about different elements of China’s Social Credit System (SCS). The SCS was announced in 2014 by China’s ruling party as a system that would “Allow the trustworthy to roam everywhere under heaven, while making it difficult for the discredited to take a single step.” The system is still in its trial phase and has been surrounded by sensationalist headlines regarding what it is and is not, although much of the world’s population remains unaware of its existence. This study used purposive sampling to find 12 US residents for participation in this study while attempting to match the demographics of participants to recent census data of the larger population. Participants were then sent debriefing materials and engaged in semi-structured interviews with the researcher over the video-chatting service Zoom. Participants were asked an array of questions about what their initial impressions of the SCS were, what concerns them about the system, where they see potential benefits, possible connections between the SCS and American society, and what kind of impact they believe the system will have. After the data gathering process, a thematic analysis was conducted to find patterns in the responses from participants and what the overall attitudes were towards the SCS. The findings showed nuanced responses amongst the majority of participants, with the system’s effects on upward mobility being the most polarizing topic. Positives of the SCS that participants referenced included cleaner/safer cities and greater accountability for businesses and those in powerful positions. Concerns that were mentioned included further limitations on freedom of expression and other civil liberties, travel restrictions, and worries about the scale of public surveillance that may be utilized by the SCS. Nearly all participants mentioned the similarity of financial credit scores that many in the West are familiar with as the main connection between the SCS and American society.Item Fake News and News Media(MAPC, The University of Tampa, 2021-12) Rosario, Jose; Gurrie, ChrisMy Capstone project research is about the phenomenon of fake news and misinformation and the causes, effects and solution to these problems.Item Fundraising and Events in Development and University Relations(MAPC, The University of Tampa, 2021-12) Garcia, Tiffany; Gurrie, ChrisTexual Analysis of fundraising events within institutions of higher education.Item Get Wright Fitness(MAPC, The University of Tampa, 2021-08) Wright, Bryan; Chris Gurrie, Ed.D.This paper is an integrated marketing communication plan for my personal brand Get Wright Fitness. The plan will cover my advertising, marketing communication strategies and the knowledge learned throughout my time in the Masters of Professional Communications program.Item A guide to faculty-led travel courses at the University of Tampa(MAPC, The University of Tampa, 2021-08) Tews, Kari; Kristen Foltz, J.D.A handbook to assist University of Tampa faculty with conceptualizing and creating faculty-led travel courses.Item Integrated Marketing Communication Plan: Event Scheduling & Reservation Management App(MAPC, The University of Tampa, 2021-12) DeJesus, Geraldyn; Sawicki, SeanThe purpose of this paper is to create an integrated marketing plan for a new event planning and registration mobile app for private mid-sized higher education institutions. Mobile applications developed for wireless devices such as smartphones and tablets are another way of offering several functions that make the user’s life easier. Today users download 27.6 billion apps from Google Play and the Apple app store accumulate 21.5 billion U.S. dollars in the third quarter of 2021. While social media platform apps try to engage users on the social side, the chances of messaging and communication apps are increasing more in business and professional contexts (Statista 2021, cited 12.11.2021). The goal is to identify the target audience and create a plan to effectively market a mobile application for event planning that will allow a more efficient way to plan university events that foster the mission of the university and maintain quality in the business process.Item Life Lessons with Lauren(MAPC, The University of Tampa, 2021-12) Nielsen, Lauren; Finocchiaro, PaulA lecture and live musical performance of life lessons about the field of Communication.Item The Lived Experiences of Women in Major League Baseball: Analyzing the Experiences of Women Working in a Male-Dominated Industry(MAPC, The University of Tampa, 2021-08) Land, Rachel; Walker, Kazi; Margaret Tudor, Ed.D.This Capstone publishable paper project examines the lived experiences of women working in Major League Baseball.Item LoveJoy(MAPC Program, The University of Tampa, 2021-08) Eastman, Mykai; Kristen Foltz, J.D.A film based on the theory of Narrative Persuasion in Communication.Item MAPC Handbook(MAPC, The University of Tampa, 2021-08) Eber, Josephine; Troisi, Olivia; Dr. Jeffrey Neely; Dr. Aimee WhitesideThe MAPC Handbook was created to serve as an internal resource for the incoming and current MAPC students. This resource includes information about the University of Tampa, information specific to the MAPC program and alumni testimonials.