Master of Arts in Professional Communication (MAPC)
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Item Analysis of Social Media Practices Used in Hiring Practices and the Ethical Questions Raised(MAPC, The University of Tampa, 2021-12) Christian, SydneySociety relies heavily upon technology and social media to stay connected. The growth of the Internet has enabled the popularity of using social media in the workplace for professional purposes such as recruitment and hiring. There are some ethical and legal concerns when using social media in such practices. This project examined the role of social media in recruitment of employees. A survey was sent out to e-recruiters inquiring how recruiters and hiring managers feel about the lack of regulation in using social media for recruitment practices. Society and employers use social media for cybervetting and gathering supplemental information on candidates. This is dangerous because of legal and maybe even unethical implications as it invades a candidate’s personal space. This project sought to determine how recruiters are using social media. The results demonstrate that majority of respondents refrain from using social media as the sole factor in hiring or not hiring potential candidates. The results also showed there is a difference between the way various age groups look to social media for hiring practices; some seemed to think social media is a valid source to see if candidates are reliable whereas others did not. This research will help recruiters make sure they are following proper protocol in hiring.Item The Art of the Snare Drum(MAPC, The University of Tampa, 2022-08-11) Steele, Cameron; Dr. Patrick SeickA book on comprehensive drumming technique that explains the ins and outs of how to play the snare drum in a loose and relaxed manner.Item Attitudes and Barriers to Telemedicine Among Adults(MAPC, The University of Tampa, 2023-08-15) Pierpont, Elizabeth; Roman Sereda PA-C, DMScTelemedicine involves the use of technology to deliver healthcare services remotely, and while it has been growing in popularity, there are still barriers to its adoption. Previous research indicates that age, education level, computer literacy, and bandwidth availability can act as significant barriers to its adoption. Patients with higher education levels and residing in rural areas tended to use telemedicine more readily, while certain age groups, especially older individuals, exhibit varied attitudes towards its efficacy compared to in-person visits (Scott Kruse et al., 2018; Tipre et al., 2022; Eikelboom & Atlas, 2005; Waselewski et al., 2022). Therefore, we aim to identify what the attitudes and barriers are to telemedicine among 5 different age groups. An anonymous online Qualtrics survey was used to collect data from adults 18 years and older between May 31, 2023, and July 15, 2023, from 206 respondents. Results found that younger (18-25) and older (70+) adults were more comfortable with telemedicine, while middle aged participants (36-50) experienced more discomfort with technology to communicate with doctors. Participants considered telemedicine suitable for prescriptions and lab results but less suitable for annual physicals and dermatological conditions. Advantages included time efficiency, convenience, and increased access to providers, while disadvantages included technological difficulties, limited interaction, and lack of physical examination. Those needing assistance setting up appointments showed lower confidence in using video chat, but overall, telemedicine was perceived positively across age groups.Item Autoethnography: Swipe for Mr. Right(MAPC, The University of Tampa, 2021-12) Schellenberg, Kathryn; Brown, LaceyThis is an autoethnography describing dating patterns through personal narratives. The way daters are communicating and dating has changed. Through my experiences I am trying to raise awareness for those who are also looking for love online.Item “Be Gay, Do Crime”: A Look at Queer Expression in the Lupin III Fanfiction Community(MAPC, The University of Tampa, 2022-08) Brady, Katie; Amanda FirestoneMembers of marginalized groups such as the queer community often face difficulty when trying to find and create safe physical spaces for themselves. As a result, many take to virtual spaces, such as that of the fanfiction groups, as places to express their identities and connect with others. Many smaller fanfiction communities have yet to be studied for this. This includes the fanfiction community for the Japanese franchise Lupin III, which has numerous fanfiction pieces that include queer representation and expression and many queer-identifying members. Methods for this thesis include textual analysis of fanfiction and canon pieces of the Lupin III franchise and an autoethnographic study of myself as a queer member of the Lupin III fanfiction community. This study presents examples of fanfiction for the Lupin/Jigen pairing, how these examples showcase queer expression, how instances within the franchise support queer identities being placed upon these characters, and how my own experiences as a queer individual are reflected in my writing Lupin III fanfiction. This study concludes that there is importance in researching not only larger fanfiction communities for queer expression, but also smaller ones.Item Bella Prana Collective(MAPC, The University of Tampa, 2021-08) Santarpio, Genie; Dr. Michael FlynnI interned with the marketing and creative director at Bella Prana Collective Yoga Studio. I helped in assisting the studio in a rebrand along with created marketing tools. I created a power point to showcase things I learned along with deliverables I created. My project took many different turns and there were changes I had to make throughout the process. Overall I gained valuable experiences and skills while shadowing the marketing director.Item Branding, Logo, and Website Design as a Powerful Marketing Tool: A Strategic Marketing Campaign for ES Soccer Camps LLC(MAPC, The University of Tampa, 2023-08-12) Hostage, Kate; Kristen FoltzFor the following capstone project, a strategic marketing campaign was constructed for the client, ES Soccer Camps LLC, with a focus on branding, logo, and website design. The objective of the following project was to analyze the current branding and website design of ES SC to deliver personalized marketing strategies. This was done by analyzing target demographics and user behavior with the ultimate purpose of increasing brand visibility and customer base for ES SC. The target demographic was determined by analyzing three years of camp data provided by ES SC. The data consisted of every player’s home town, home state, and age from 1-Day and 3-Day camps held in the summers of 2021, 2022, and 2023. This information was used to help target the campaign to those who are most likely to attend camps, as well as to develop strategies to widen the target audience. Concepts of branding, logo, and website design were created upon analysis of creative marketing theories. Analysis of these theories influenced the choice of color, font, layout, and other elements within the creative concepts portion of the campaign. These concepts work in part with the social media strategies created by Quinn Knapp to deliver a complete, strategic marketing campaign for ES Soccer LLC. These projects utilized the same research for the same client to cover all aspects of the complete marketing campaign.Item CAMERAS COMPLICATING QUEER CRIMINALS: Analyzing Representations of LGBTQIA+ Juveniles in Netflix's Girls Incarcerated(MAPC, The University of Tampa, 2021-08) Burton, Nia; Alisha Menzies, Ph.D.This research will consider media as public pedagogy that informs the experiences of Black LGBTQIA+ youth confined to correctional settings using concepts of adultification and respectability seen in Girls Incarcerated: Young & Locked Up. The paper addresses how the representation of Black queer girls’ intersectional identity shapes their depicted experiences in the correctional facility setting, as seen in the show. The textual analysis conducted reveals that Girls Incarcerated creates a complicated narrative for young Black LGBTQIA+ women. It almost moves to consider larger implications of these representations.Item Can blockchain technology improve brand loyalty?(MAPC, The University of Tampa, 2021-08) Szilagyi, Teresa; Gregg Perkins, MFA; Chris Gurrie, Ed.D.This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of advertising and marketing.Item Capstone Inception: An examination of the purposes, benefits, and different institutional practices(MAPC, The University of Tampa, 2022-12-16) Acevedo, Alyssa; Kristen Foltz, Esq.A standard method of evaluating Master’s seeking graduate students is to have them complete an independent research project with assistance from an academic advisor. These independent research projects can be a thesis or a capstone. Capstone projects are typical for students studying public administration, liberal arts, professional communication, etc. Unlike a thesis, capstone projects are more practical for students who are going into careers that utilize real-world experiences while also applying concepts and theories learned within their master's program. This project will discuss the purposes and benefits of a capstone project academically and professionally, the different practices universities use when assigning a capstone project to students, and suggest a website for the Master of Arts in Professional Communication at the University of Tampa to use to assist future and current students.Item Collegiate atheletes' attitudes/perceptions of male and female coaches(MAPC, The University of Tampa, 2023-08-13) Waters, Danielle; Dr. Alexandra LloydThis research paper investigates collegiate athletes' perceptions and attitudes toward female and male coaches. By administering a Qualtrics survey to collegiate athletes, the study aims to determine whether a gender preference exists among athletes when selecting coaches, with the possibility that male athletes prefer male coaches, while female athletes may be more open to either gender. In this study there was 52 participants (19 males, and 33 females). Eighteen participants played at the division I level, 29 at division II, and five at the division III level. Thirty-five of the participants said they play lacrosse, three said soccer, one said football, eight said baseball, two said field hockey, and three said other. Of the 52 participants, 47 indicated the cultural background they most closely identify as is White/ Caucasian (90.4%), three said Hispanic (5.8%), and two said Black/African American (3.9%). The main results founded were that male athletes are less exposed to female coaches, making them biased in favor of male coaches, whereas female athletes have had both gender coaches and are more open to having either gender coach. Furthermore, exposing young athletes to both male and female coaches growing up will impact how they perceive different gender coaches later in life. These findings are important because they suggest that there are significant complex factors influencing athletes' coaching preferences. Ultimately aiding in creating a more inclusive and supportive coaching environment in collegiate sports. By promoting equitable coaching practices, collegiate and youth organizations can foster a culture of respect and empowerment for athletes, nurturing successful athletes as individuals and as a team. When universities and youth programs are looking for a new coach, they should pick one based on the preferences of the athletes to set both the coaches and athletes up for success. The findings contribute to enhancing coaching practices and promoting gender equity in collegiate sports. Women are overlooked in the coaching profession because people believe that they don’t have the masculine traits or knowledge needed to train athletes and a team to victory (Rima et al., 2020). NCAA states how women coaches are on the rise, with 41% of coaches being women collectively across all NCAA divisions in 2021-2022. According to the Department of Education’s Equity in Athletics data in 2020, 95% of the NCAA men’s sports teams had male head coaches, whereas less than half of women’s teams had women head coaches. It is also noted that among the top eight college sports by revenue, women were less than 15% of head coaches in men’s sports. “Across the 1,000 NCAA colleges, there were no women as head coaches for men’s football, soccer, baseball, or basketball teams. By comparison, men were 66% of women’s soccer head coaches, 33% of softball head coaches, and 43% of women’s basketball head coaches” (USAFacts, 2023). This study will seek to determine if a coach should be selected based upon merit, coaching skills, abilities, and winning.Item Collegiate athletics' influence on leadership development, skills, and preferences.(MAPC, The University of Tampa, 2023-08-13) Stoll, Brady; Dr. Alexandra LloydThe purpose of this paper is to present the findings of a study done regarding how collegiate athletic involvement influences leadership development, skills, and preferences. A population of collegiate student-athletes and college students was recruited to participate in a survey to gather data relating to their experiences with leadership opportunities throughout their time in college as well as their personal leadership style preferences and self-assessment of their leadership abilities. Results were analyzed and interpreted for the data that was gathered from the population of respondents. Further, findings and results are discussed and recommendations for further studies are provided at the end.Item Communicating Apologies Effectively(MAPC, The University of Tampa, 2022-08) Dannielle, RoqueAfter a relational transgression, the offender may apologize to maintain the relationship and attain forgiveness from the transgression-receiver. This study investigated how apology elements and communication mediums may impact the extent to which a transgression may be forgiven. Using a 2X2 experiment examining effective apology elements (apology elements present vs. apology elements absent) and communication mediums (face-to-face vs. texting), this study examined the extent to which the offender would receive forgiveness after a hypothetical transgression committed by a friend. Nine hundred and forty-four (N = 944) participants responded to an online survey that randomized the type of apology that they would receive from a friend after the transgression. Results indicated that a face-to-face apology with the effective apology elements encouraged higher levels of forgiveness in comparison to a text apology without the effective apology elements. A face-toface apology with the effective apology elements did not significantly differ in forgiveness from a text apology with the effective apology elements, suggesting that apology quality is more important than the medium in which the apology is communicated.Item Communication Within School Spirit and Clothing Apparel(MAPC, The University of Tampa, 2022-08-15) Prins, Jolie; Kristen FoltzThis project explores what fashion means to college students regarding choice, identity, and the desire for school spirit. Researchers can determine what college students liked and what they wanted to avoid based on their wardrobe selections.Item The Complete Offshore Fishing Guide(MAPC, The University of Tampa, 2023-08-11) Glazer, Scott; Dr. Lacey Corey BrownThe main objective of the “Offshore Fishing Guide” magazine is to educate those who are new or interested in exotic fishing trips by incorporating research, knowledge, and experiences into a single document. With Professional Communication, fishing is a social activity that enhances team collaboration and creates strong bonds that will last a lifetime. A background into the magazine, section one is all about the boat type needed, fuel, equipment, tips, rules, and regulations. Section two is a heavy look at different tuna species, facts about each from the NOAA, and an article written about overfishing with scholarly research to back up the claims. Section three is about personal experiences and the memories made. Combining all three sections will effectively orient individuals who are new to offshore fishing. Bon Voyage!Item Corporate Social Responsibility Practices Most Valued by Generation Z(MAPC, The University of Tampa, 2021-08) Scudillo, Alexa; Kristen Foltz, J.D.As Generation Z emerges into the workplace today, employers are looking to meet the unique expectations of this cohort. Using convenience sampling, 45 college students born in or after the year 1997 were asked to respond to a survey containing three open-ended questions and two-forced choice questions that pertain to corporate social responsibility. The results found that the most important aspects of CSR to Generation Z are the degree of diversity and inclusivity throughout an organization, a healthy company culture, and the maintenance of a sustainable and environmentally-friendly standard of operation. In order to reach the objective of this research, a thematic analysis was used to examine the data. Implications of this research are asserted in-depth within the discussion, but are mainly aimed towards offering employers a reference for meeting the expectations of Generation Z in terms of CSR. The discussion includes recommendations to help organizations become more Generation Z friendly. Future research may use these findings to produce recommended best-practices for CSR implications, to provide data for recruitment, or expand on these findings to find further causation of these themes.Item The Correlation Between the #MeToo Movement and U.S. Women's National Soccer Team(MAPC, The University of Tampa, 2021-08) Meyers, Daniella; Margaret Tudor, Ed.D.In general women are under immense pressure to conform to what society thinks is ‘normal’. When a woman goes against these norms, it has the power to spark a conversation. This is even evident in female athletes whose talents are overlooked compared to their male counterparts, despite deserving better. The U.S. Women’s National Soccer Team (USWNT) have been fighting for their voice in Equal Pay for years. Through using qualitative content analysis, a strongly supported correlation between the USWNT and the #MeToo movement was found through user generated tweets. By continuing this momentum of a female empowerment movement, the situational crisis communication theory can be used to create a more supportive environment for our female athletes.Item Creative Communication Strategy: Traveling with Travieso Through A Branding Journey(MAPC, The University of Tampa, 2022-12-20) Martinez Rabideau, Mariah; Dr. Aimee WhitesideThis project sought to determine the strengths and weaknesses of a small business’ current digital media footprint and branding. The project sought to solve the challenges faced by a travel agency that had goals to grow through digital engagement and establishing a brand identity.Item Desperate and Desired Housewife: An autoethnographic textual analysis of Black motherhood from The Real Housewives of Atlanta(MAPC, The University of Tampa, 2021-08) Rodriguez, Cindy; Alisha Menzies, Ph.D.This research is intended to shed light on the relationship between Black women struggling with fertility issues, specifically uterine fibroids, and their acts of performance in popular media balancing desire and desperation. Using intersectionality theory as a backdrop, the purpose of this research is to bring awareness to how popular media uses the politics of respectability to frame the idea of desperation through the desire of Black motherhood. Through the qualitative methods of autoethnography and textual analysis, I juxtapose examples from my personal, lived experiences against scenes from the Real Housewives of Atlanta. The results of my analyses strengthen the presence of how Black women, in popular media, as desperate, bolstered by levels of shame, in their desire to become mothers. In conclusion, I challenge the medical field, society, and popular media to be more supportive in helping meet the motherly desires of Black women burdened with uterine fibroids while simultaneously removing the perception of the desperate, Black woman.Item Digital Media Campaign Proposal for The Crisis Center of Tampa Bay(MAPC, The University of Tampa, 2021-08) Medina, Rosa; Juliet Davis, MAT, MFAThis digital marketing proposal for The Crisis Center of Tampa Bay targets college students 18-24 at risk of suicide, with the goal of increasing awareness and interaction with the Center. A secondary audience of all at-risk people 18-34 and a tertiary audience of friends and loved ones of those at-risk people are included in the plan. Past research findings suggest college students are at substantially high suicide risk; that high levels of depression and anxiety can negatively impact campus morale; and that at-risk subjects and their friends and families lack awareness about suicide prevention resources and needs (David, 2019). However, research on specific messaging to increase awareness is lacking. This new research included the following methodologies: 1) primary quantitative research surveying students’ awareness about services for students contemplating suicide; 2) interviews conducted by The Crisis Center of Tampa Bay (with the subjects’ permission to publish); 3) an autoethnographic account of coming to the center in crisis and subsequently working at the center. Secondary quantitative research is also cited throughout. Examples of creative content and messaging are recommended based on the following findings: 70% of subjects surveyed were not aware of The Crisis Center of Tampa Bay suicide prevention resources. Three of the five subjects interviewed indicated that The Crisis Center of Tampa Bay helped them find solutions to their needs and a plan to move forward. Two of the five subjects interviewed had trouble with the messaging of counselors who used cliches such as “It will be okay” or “You are not alone,” which is the Center’s current slogan. Subjects seemed to value the language of “getting help” for problems. All five interview subjects were social media users. Secondary research indicates social media can be an effective medium for intervention and that family and loved ones need information about how to identify at-risk loved ones and how to intervene in positive ways (Lewis et al, 2012). Based on the above research, digital media recommendations for The Crisis Center of Tampa Bay include new branding and messaging, partnerships with colleges and universities, and more engaging content for social media and website, including video, testimonials, blogs, and ads. Further study of messaging about suicide resources is recommended.