MAPC 2021
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Browsing MAPC 2021 by Author "Chris Gurrie, Ed.D."
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Item Can blockchain technology improve brand loyalty?(MAPC, The University of Tampa, 2021-08) Szilagyi, Teresa; Gregg Perkins, MFA; Chris Gurrie, Ed.D.This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of advertising and marketing.Item AN EVALUATION OF FLORIDA PUBLIC UNIVERSITIES’ WEBSITE COMMUNICATION STRATEGIES(MAPC, The University of Tampa, 2021-08) Mann, Carson; Chris Gurrie, Ed.D.A piece of work presented on the public-facing information put forth by Florida public universities to prospective Ph.D. and graduate students. Current literature discusses an epidemic going on with graduate students and their stress levels. This research focuses on the university websites and their accessibility when it comes to student resources. The communication that websites distribute to inform prospective and current student about supportive tools that the university provides for the student body. These services can be vital to students who are in need of support and should be intentionally promoted.Item Get Wright Fitness(MAPC, The University of Tampa, 2021-08) Wright, Bryan; Chris Gurrie, Ed.D.This paper is an integrated marketing communication plan for my personal brand Get Wright Fitness. The plan will cover my advertising, marketing communication strategies and the knowledge learned throughout my time in the Masters of Professional Communications program.