Corporate Social Responsibility Practices Most Valued by Generation Z
Date
2021-08
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MAPC, The University of Tampa
Abstract
As Generation Z emerges into the workplace today, employers are looking to meet the unique expectations of this cohort. Using convenience
sampling, 45 college students born in or after the year 1997 were asked to respond to a survey containing three open-ended questions and
two-forced choice questions that pertain to corporate social responsibility. The results found that the most important aspects of CSR to
Generation Z are the degree of diversity and inclusivity throughout an organization, a healthy company culture, and the maintenance of a
sustainable and environmentally-friendly standard of operation. In order to reach the objective of this research, a thematic analysis was used to
examine the data. Implications of this research are asserted in-depth within the discussion, but are mainly aimed towards offering employers a
reference for meeting the expectations of Generation Z in terms of CSR. The discussion includes recommendations to help organizations
become more Generation Z friendly. Future research may use these findings to produce recommended best-practices for CSR implications, to
provide data for recruitment, or expand on these findings to find further causation of these themes.
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Keywords
Generation Z, Corporate Social Responsibility, generations in the workplace