The Master of Arts in Social and Emerging Media (MASEM)
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Item David Brill Landscaping Website Reconstruction and Facebook Rebrand(MASEM, The University of Tampa, 2022-08-12) Brill, Monika; Dr. Lina Gomez-Vasquez; Dr. Santiago EcheverryThe submission includes a research and strategy report for David Brill Landscaping. The report includes seventeen sections related to the following: executive summary, secondary research, competitor analysis, SWOT, situation analysis, goals and objectives, audience research, target audience, channel purpose, strategies and tactics, metrics, content calendar, analytics, recommendations, devileverables, references, and an appendix. Each section provides detailed information pertaining to the reconstruction of the company website and implementation of the social media strategy for the company's Facebook account.