(Keyhole Press, The University of Tampa, 2021) Christopher, Meghan; Li, Dr. Minjie
This research paper analyzes the current branding of
the clothing company Brandy Melville. Brandy Melville clothing
utilizes the concept of “One Size Fit All” which can be damaging
to the mental health of the target audience of young women. This
research paper delves into the possible ways Brandy Melville could
rebrand and become body positive to be more inclusive to all sizes.
This paper was written for Dr. Minjie’s COM 388 class.