Moede Records Strategic Communication Plan
| dc.contributor.advisor | Gregg Perkins, MFA | |
| dc.contributor.advisor | Kristen Foltz, J.D. | |
| dc.contributor.author | Restaino, Amanda | |
| dc.date.accessioned | 2021-08-19T19:02:19Z | |
| dc.date.available | 2021-08-19T19:02:19Z | |
| dc.date.issued | 2021-08 | |
| dc.description.abstract | As a startup record label in Tampa, Florida, Moede Records needed to define what it is, its purpose, and how to get it off the ground. Because of this, using research on the Tampa Bay area and the music industry’s effect on the economy, I designed a marketing strategy, including goals, objectives, strategies, and tactics to kickstart Moede, especially regarding building awareness. These tactics include photo and video content for Instagram and Twitter, non-fungible tokens, music, merchandise, a short film called The Lucky, a brand guide, and more. Further research helped in choosing which streaming services to use for artists and how to split revenues to turn a profit for both the artist and the label. Moede pushes the boundaries of a typical label through the creation of all-inclusive art, and the marketing strategy focuses on how to best share that with people. Following the implementation of some of the tactics, success was measured and analyzed using different variables chosen by Gregg Perkins and myself. The report outlines five main sections: synopsis, research, marketing strategy, tactics, and effectiveness. As a team, Perkins and I were able to analyze Moede’s current position and use it to prepare for the official launch and beyond. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11868/2105 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | MAPC, The University of Tampa | en_US |
| dc.subject | Record Label | en_US |
| dc.subject | Marketing strategy | en_US |
| dc.subject | Strategic communication | en_US |
| dc.subject | Moede Records | en_US |
| dc.title | Moede Records Strategic Communication Plan | en_US |
| dc.type | Thesis | en_US |
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