Can blockchain technology improve brand loyalty?
| dc.contributor.advisor | Gregg Perkins, MFA | |
| dc.contributor.advisor | Chris Gurrie, Ed.D. | |
| dc.contributor.author | Szilagyi, Teresa | |
| dc.date.accessioned | 2021-08-19T19:11:55Z | |
| dc.date.available | 2021-08-19T19:11:55Z | |
| dc.date.issued | 2021-08 | |
| dc.description.abstract | This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of advertising and marketing. | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11868/2107 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | MAPC, The University of Tampa | en_US |
| dc.subject | Blockchain | en_US |
| dc.subject | Brand loyalty | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Can blockchain technology improve brand loyalty? | en_US |
| dc.type | Thesis | en_US |
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