How Do Small Firms Compete? A Demand-Based Perspective

dc.contributor.author	Xie, Chuanyin
dc.date.accessioned	2018-10-09T20:04:16Z
dc.date.available	2018-10-09T20:04:16Z
dc.date.issued	2018
dc.description	Author retains copyright
dc.description	Final Published Version
dc.description.abstract	Small firms are disadvantaged when competing with large firms. Conventional wisdom suggests small firms should target niche markets neglected by large firms, but most large firms have used a niche strategy for some of their products, suggesting small niches are not safe anymore. This study attempts to address a key challenge small firms face: how to survive competition with few advantages. My main argument is that small firms should shift attention from the supplier-side competition to value creation in the demand environment. If consumer value is created, competition is likely rendered irrelevant.	en_US
dc.identifier.doi	https://doi.org/10.33423/jmpp.v19i1.1266
dc.identifier.issn	1913-8067
dc.identifier.uri	http://hdl.handle.net/20.500.11868/577
dc.language.iso	en_US	en_US
dc.publisher	North American Business Press	en_US
dc.subject	Small business	en_US
dc.subject	Business enterprises	en_US
dc.subject	Marketing strategy	en_US
dc.subject	Marketing planning	en_US
dc.subject	Marketing management	en_US
dc.title	How Do Small Firms Compete? A Demand-Based Perspective	en_US
dc.type	Article	en_US

Files

Now showing 1 - 1 of 1