Integrated Marketing Communication Plan: Event Scheduling & Reservation Management App

Simple item page
dc.contributor.advisorSawicki, Sean
dc.contributor.authorDeJesus, Geraldyn
dc.date.accessioned2021-12-21T13:43:07Z
dc.date.available2021-12-21T13:43:07Z
dc.date.issued2021-12
dc.description.abstractThe purpose of this paper is to create an integrated marketing plan for a new event planning and registration mobile app for private mid-sized higher education institutions. Mobile applications developed for wireless devices such as smartphones and tablets are another way of offering several functions that make the user’s life easier. Today users download 27.6 billion apps from Google Play and the Apple app store accumulate 21.5 billion U.S. dollars in the third quarter of 2021. While social media platform apps try to engage users on the social side, the chances of messaging and communication apps are increasing more in business and professional contexts (Statista 2021, cited 12.11.2021). The goal is to identify the target audience and create a plan to effectively market a mobile application for event planning that will allow a more efficient way to plan university events that foster the mission of the university and maintain quality in the business process.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11868/2766
dc.language.isoen_USen_US
dc.publisherMAPC, The University of Tampaen_US
dc.subjectEventen_US
dc.subjectSchedulingen_US
dc.subjectApplicationen_US
dc.subjectMobile appen_US
dc.subjectReservation managementen_US
dc.subjectMobile deviceen_US
dc.titleIntegrated Marketing Communication Plan: Event Scheduling & Reservation Management Appen_US
dc.typeCapstone projecten_US

Files

Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
DeJesus_Geraldyn_Integrating Marketing Plan Event Scheduling_MAPC_Fall2021_A.pdf
Size:
775.32 KB
Format:
Adobe Portable Document Format
Description:
Capstone project
Download
Thumbnail Image
Name:
DeJesus_Geraldyn_Presentation_MAPC_Fall2021_A.pdf
Size:
4.37 MB
Format:
Adobe Portable Document Format
Description:
Capstone presentation
Download

Collections

MAPC 2021