“Race Your Voice”: Speaking Up on Racial Injustice

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dc.contributor.authorMainardi, Tiziana
dc.date.accessioned2022-04-27T15:06:11Z
dc.date.available2022-04-27T15:06:11Z
dc.date.issued2022-04
dc.descriptionRecommended citation: Mainardi, Tiziana. "'Race Your Voice': Speaking Up on Racial Injustice." Q: Journal of Undergraduate Research & Inquiry, 2022. https://doi.org/10.48497/SAMY-8K22en_US
dc.description.abstractThis study closely considers the brand ban.do, its audience, and the brand’s corporate social responsibility. In June of 2020, ban.do’s founder Jen Gotch faced allegations about racist behavior in her work environment, causing the brand to lose customers and gain plenty of negative attention. In an effort to reposition ban.do in the minds of its target audience, this study dives into the topics of race, racial justice, and intersectionality to then craft a female empowerment campaign that serves to educate on racism as well as show that the company is here to learn from their past mistakes. The Race Your Voice campaign features the stories of influential women like Ruby Bridges, Rosa Parks, Dolores Huerta, and Kazu Iijima. Their stories are brought to life through colorful artwork on billboards, zines, pins, notebooks, and even card games. This campaign offers a new perspective on how ban.do can reinvent itself through diverse campaigns and the funding of women’s organizations, while keeping their happy-go-lucky brand aura. This essay was written in Dr. Minjie Li’s COM 388 class.en_US
dc.description.sponsorshipQ: Journal of Undergraduate Research & Inquiry is sponsored by the University of Tampa’s Office of Undergraduate Research and Inquiry and Dr. Eric Freundt. This volume of Q was produced in Dr. David Reamer’s WRI 376 class in Spring 2022.en_US
dc.identifier.citationMainardi, Tiziana. "'Race Your Voice': Speaking Up on Racial Injustice." Q: Journal of Undergraduate Research & Inquiry, 2022. https://doi.org/10.48497/SAMY-8K22en_US
dc.identifier.doihttps://doi.org/10.48497/SAMY-8K22
dc.identifier.urihttp://hdl.handle.net/20.500.11868/3077
dc.language.isoen_USen_US
dc.sourcehttps://utampa.dspacedirect.org/server/api/core/bitstreams/cb08cd02-d894-4272-9453-f475908d0127/content?authentication-token=eyJhbGciOiJIUzI1NiJ9.eyJlaWQiOiIwZDMyZGE0Yi1iNGQ2LTQ0MzUtODM5OS1jZDViNTIzYWIwZGUiLCJzZyI6WyI1ODMyNjM1Yy0wNTYwLTQzOTQtYmU5Mi1iNDlkYzllMTg4MDYiLCI1ODMyNjM1Yy0wNTYwLTQzOTQtYmU5Mi1iNDlkYzllMTg4MDYiXSwiYXV0aGVudGljYXRpb25NZXRob2QiOiJsZGFwIiwiZXhwIjoxNzA1NjA4OTE1fQ.5Rl92w5y4368_lNMMxVD7xBacy5ulqBeozdaxDo983Q
dc.subjectBan.doen_US
dc.subjectCorporate Social Responsibilityen_US
dc.subjectRaceen_US
dc.subjectAdvertisingen_US
dc.subjectRacial Injusticeen_US
dc.subjectMarketing Campaignen_US
dc.title“Race Your Voice”: Speaking Up on Racial Injusticeen_US
dc.typeArticleen_US

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