AN EVALUATION OF FLORIDA PUBLIC UNIVERSITIES’ WEBSITE COMMUNICATION STRATEGIES
Date
2021-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
MAPC, The University of Tampa
Abstract
A piece of work presented on the public-facing information put forth by Florida public universities to prospective Ph.D. and graduate students.
Current literature discusses an epidemic going on with graduate students and their stress levels. This research focuses on the university
websites and their accessibility when it comes to student resources. The communication that websites distribute to inform prospective and
current student about supportive tools that the university provides for the student body. These services can be vital to students who are in need
of support and should be intentionally promoted.
Description
item.page.type
Working Paper
item.page.format
Keywords
Websites, University, Marketing