MAPC 2022
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Browsing MAPC 2022 by Subject "Branding"
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Item Creative Communication Strategy: Traveling with Travieso Through A Branding Journey(MAPC, The University of Tampa, 2022-12-20) Martinez Rabideau, Mariah; Dr. Aimee WhitesideThis project sought to determine the strengths and weaknesses of a small business’ current digital media footprint and branding. The project sought to solve the challenges faced by a travel agency that had goals to grow through digital engagement and establishing a brand identity.Item Self Branding as a form of Professional Communication(MAPC, The University of Tampa, 2022-08-16) Urso, Veronica; Dr. Lacey Corey BrownThe purpose of this project is to illustrate the power of a personal website serving as a professional form of communication. The aim is to bring a traditional resume “to life” by creating a visual resume. The site along with the mini guide will serve as helpful tools to anyone looking to enhance their brand and communication as part of their professional identity.