Browsing by Author "Butler, Alexandra"
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Item Scientific Communication and Outreach: A Review(Keyhole Press, The University of Tampa, 2022-04) Butler, AlexandraHistorically, a general misunderstanding of scientific information is held by the general public that is largely populated by individuals who have not received an extended education in science. This misunderstanding is perpetuated by scientific vernacular, misinformation through media, and a lack of training in communication techniques for scientists. While scientific communication to the public is historically unsuccessful, a new emphasis on this communication has begun to take hold in the scientific community. This paper serves as a review of communication techniques such as film, citizen science, and journalism, while also explaining the present need for enhanced communication. This essay was written in Dr. Heather Mason’s MAR 222 class.