MASEM 2022
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Browsing MASEM 2022 by Author "Dr. Lina Gomez-Vasquez"
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Item David Brill Landscaping Website Reconstruction and Facebook Rebrand(MASEM, The University of Tampa, 2022-08-12) Brill, Monika; Dr. Lina Gomez-Vasquez; Dr. Santiago EcheverryThe submission includes a research and strategy report for David Brill Landscaping. The report includes seventeen sections related to the following: executive summary, secondary research, competitor analysis, SWOT, situation analysis, goals and objectives, audience research, target audience, channel purpose, strategies and tactics, metrics, content calendar, analytics, recommendations, devileverables, references, and an appendix. Each section provides detailed information pertaining to the reconstruction of the company website and implementation of the social media strategy for the company's Facebook account.Item Entry Talks Podcast Branding(MASEM, The University of Tampa, 2022-08-12) Steele, Jacie; Dr. Emma Quintana; Dr. Lina Gomez-VasquezThis project is about a wellness podcast centering around using journaling as a helpful tool to improve mental health and productivity. This project was created to develop and create a social media content strategy, identity and brand.