Sykes College of Business (COB)
Permanent URI for this community
At the Sykes College of Business, we are proud of the features that distinguish us among the world’s top business programs:
Highest Accreditation,
Innovative Curriculum,
Outstanding Faculty,
Experiential Learning, and
High-tech Facilities.
Browse
Browsing Sykes College of Business (COB) by Author "Shang, Yanyan"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
Item Stakeholder salience: corporate responses during a public health crisis(Cambridge University Press, 2023) Liou, Ru-Shiun; Rao-Nicholson, Rekha; Shang, YanyanPrior crisis management research mainly studied the context of accidental and preventable crises which are generally within the organization’s control, while the COVID-19 pandemic presents a public health crisis in which corporations do not have control over the extent of the impacts. Built upon the stakeholder salience framework, we propose and test the hypotheses that are derived from societal stakeholders’ power, legitimacy, and urgent claims during the pandemic and reveal several corporate responses that address multiple stakeholders’ interests, including customers, shareholders, community, suppliers, and employees. Specifically, corporations with a larger number of employees and social media followers tend to adopt more corporate responses that address various stakeholders’ concerns. Further, in highly impacted industries, there is an increased influence of social media followers on customer-related corporate responses as well as a decreased influence of employees on employee-related corporate responses.Item What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic(Taylor & Francis Group, 2022) Liou, Ru-Shiun; Shang, Yanyan; Rao-Nicholson, RekhaStudying the COVID-19 pandemic differs from past studies on emergency management because this crisis event, compared with the terrorist attack or natural disasters, unfolds in a longer period and with a wider spread of geographic regions. This study explores what and how the information was communicated in the corporate strategic communication through social media across three phases of the global public health crisis, including the early phase, shelter-in-place phase, and reopening phase. The content analysis on corporate Twitter accounts of selected publicly listed firms in the US suggests that corporate social media communication is functional, information-based, direct, and of lower richness during the earlier phase of the pandemic. As the pandemic evolves, corporate tweets, though still functional, are altered to improve customer engagement via the addition of videos and embedded links. For low media richness data formats, the replies/retweet ratio is less than 20%, while high media richness data formats produce the replies/retweet ratio of more than 50%. Implications for future research and practices are offered.