MAPC 2022
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Browsing MAPC 2022 by Author "Dr. Aimee Whiteside"
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Item Creative Communication Strategy: Traveling with Travieso Through A Branding Journey(MAPC, The University of Tampa, 2022-12-20) Martinez Rabideau, Mariah; Dr. Aimee WhitesideThis project sought to determine the strengths and weaknesses of a small business’ current digital media footprint and branding. The project sought to solve the challenges faced by a travel agency that had goals to grow through digital engagement and establishing a brand identity.