MAPC 2022
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Browsing MAPC 2022 by Author "Dannielle, Roque"
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Item Communicating Apologies Effectively(MAPC, The University of Tampa, 2022-08) Dannielle, RoqueAfter a relational transgression, the offender may apologize to maintain the relationship and attain forgiveness from the transgression-receiver. This study investigated how apology elements and communication mediums may impact the extent to which a transgression may be forgiven. Using a 2X2 experiment examining effective apology elements (apology elements present vs. apology elements absent) and communication mediums (face-to-face vs. texting), this study examined the extent to which the offender would receive forgiveness after a hypothetical transgression committed by a friend. Nine hundred and forty-four (N = 944) participants responded to an online survey that randomized the type of apology that they would receive from a friend after the transgression. Results indicated that a face-to-face apology with the effective apology elements encouraged higher levels of forgiveness in comparison to a text apology without the effective apology elements. A face-toface apology with the effective apology elements did not significantly differ in forgiveness from a text apology with the effective apology elements, suggesting that apology quality is more important than the medium in which the apology is communicated.