Dr. Ryan McCulloughWolff, Amanda2023-08-112023-08-112023-08-10http://hdl.handle.net/20.500.11868/3963Capstone for the completion of a Master of Arts in Social and Emerging Media (MASEM)In today's digital age, podcasts have emerged as a powerful medium for storytelling, education, and engagement. As a culmination of my academic journey within the MASEM program, this capstone paper delves into the intricate process of creating a podcast, alongside the essential components of branding and social media strategy. Using the knowledge and insights gained from the diverse range of classes within this program, I aim to present a comprehensive analysis of the multifaceted elements that contribute to the success of a podcasting endeavor. From crafting compelling content to establishing a unique brand identity and implementing an effective social media outreach plan, this paper will explore the strategic fusion of theoretical knowledge and practical application to unlock the full potential of podcasting as a medium for communication and audience connection. "Social Profiler" has allowed me to combine my love for social media and my dedication to using emerging media technologies for a positive purpose. It has been a fulfilling experience to enlighten and entertain my audience while making a meaningful impact in their lives. Each step of this journey has helped me grow as a content creator and deepened my understanding of the dynamic relationship between social media and mental healthen-USSocial mediaInfluencerPodcastingOther