Dr. Steven KromkaShepard, Alani2023-08-152023-08-152023-08-14http://hdl.handle.net/20.500.11868/3983Capstone project for completion of the Masters of Arts in Professional Communication (MAPC)This handbook explores the world of personal branding within the fitness industry, guiding personal trainers to establish a powerful and relatable online presence. From understanding the pivotal role of personal trainers to crafting a unique brand identity, the handbook navigates through creating a brand message, utilizing social media, and fostering client connections. It emphasizes the importance of authenticity, personal experiences, and continuous growth in building a compelling brand. The handbook concludes by highlighting the transformative journey of personal branding, encouraging trainers to enjoy the process while leaving a lasting impact on their audience's wellness aspirations.en-USPersonal trainersPersonal brandingSocial mediaOther