Dr. Lina Gomez-VasquezDesimone, Bianca2023-08-142023-08-142023-08-11http://hdl.handle.net/20.500.11868/3970Capstone for the completion of a Master of Arts in Social and Emerging Media (MASEM)Working with Driven Health & Fitness Services, I have identified key points for improvement within their social media presence on Instagram. In this report, I analyze their social media presence and make key recommendations for improvement.en-USSouth Tampa fitnessSocial media strategySocial media reportVideo