Foltz, KristenPalermo, Alexandra2021-12-162021-12-162021-12http://hdl.handle.net/20.500.11868/2759During my time as both a staff member and a student at the University of Tampa (UT) in the College of Arts and Letters (CAL), I have gotten very familiar with the CAL faculty and students. For my Master of Arts in Professional Communication capstone project, I wanted to do something that would benefit the College and help my fellow students take advantage of the opportunities available to them, so I chose to research ways to market the new Communication and Speech Studies (CSS) program to attract more majors. I started my research by asking the current CSS majors what their experiences are within the program and if they had any suggestions for the Speech Center or events moving forward. The responses I got from the sample helped to devise useful and stimulating suggestions for faculty, including sharing information about courses and registration in the form of a course listing one-sheet and a meet and greet event. There are also resources around campus that can be utilized to help students learn how to use their degree after college or how to make the university website work in favor of the CSS program. Further academic research led to numerous important conclusions like Instagram being the most accessible form of social media and how introductory courses are the best platform to grab students’ attention and share the benefits of the CSS degree.en-USMarketingQualtrics SurveyCommunication and Speech StudiesCapstone project