Gregg Perkins, MFAChris Gurrie, Ed.D.Szilagyi, Teresa2021-08-192021-08-192021-08http://hdl.handle.net/20.500.11868/2107This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of advertising and marketing.en-USBlockchainBrand loyaltyMarketingThesis