Mainardi, Tiziana2022-04-272022-04-272022-04Mainardi, Tiziana. "'Race Your Voice': Speaking Up on Racial Injustice." Q: Journal of Undergraduate Research & Inquiry, 2022. https://doi.org/10.48497/SAMY-8K22http://hdl.handle.net/20.500.11868/3077Recommended citation: Mainardi, Tiziana. "'Race Your Voice': Speaking Up on Racial Injustice." Q: Journal of Undergraduate Research & Inquiry, 2022. https://doi.org/10.48497/SAMY-8K22This study closely considers the brand ban.do, its audience, and the brand’s corporate social responsibility. In June of 2020, ban.do’s founder Jen Gotch faced allegations about racist behavior in her work environment, causing the brand to lose customers and gain plenty of negative attention. In an effort to reposition ban.do in the minds of its target audience, this study dives into the topics of race, racial justice, and intersectionality to then craft a female empowerment campaign that serves to educate on racism as well as show that the company is here to learn from their past mistakes. The Race Your Voice campaign features the stories of influential women like Ruby Bridges, Rosa Parks, Dolores Huerta, and Kazu Iijima. Their stories are brought to life through colorful artwork on billboards, zines, pins, notebooks, and even card games. This campaign offers a new perspective on how ban.do can reinvent itself through diverse campaigns and the funding of women’s organizations, while keeping their happy-go-lucky brand aura. This essay was written in Dr. Minjie Li’s COM 388 class.en-USBan.doCorporate Social ResponsibilityRaceAdvertisingRacial InjusticeMarketing CampaignArticlehttps://doi.org/10.48497/SAMY-8K22