Dr. Lina Gomez-VasquezDr. Santiago EcheverryBrill, Monika2022-08-182022-08-182022-08-12http://hdl.handle.net/20.500.11868/3340SEM 700 Capstone in Social and Emerging MediaThe submission includes a research and strategy report for David Brill Landscaping. The report includes seventeen sections related to the following: executive summary, secondary research, competitor analysis, SWOT, situation analysis, goals and objectives, audience research, target audience, channel purpose, strategies and tactics, metrics, content calendar, analytics, recommendations, devileverables, references, and an appendix. Each section provides detailed information pertaining to the reconstruction of the company website and implementation of the social media strategy for the company's Facebook account.en-USWebsiteFacebookReportCapstone project