Dr. Aimee WhitesideMartinez Rabideau, Mariah2023-01-092023-01-092022-12-20http://hdl.handle.net/20.500.11868/3874Capstone project for completion of the Masters of Arts in Professional Communication (MAPC)This project sought to determine the strengths and weaknesses of a small business’ current digital media footprint and branding. The project sought to solve the challenges faced by a travel agency that had goals to grow through digital engagement and establishing a brand identity.en-USBrandingStrategic communicationTravelDigital mediaCapstone project