Kristen Foltz, J.D.Reed, Brittany2022-08-192022-08-192022-08-09http://hdl.handle.net/20.500.11868/3343SEM 700 Capstone in Social and Emerging MediaThis social media strategy analyzes the social media presence of local Tampa garden store, Bloom Garden Shop. After reporting on industry trends, past social media strategies, audience and competitor research and SEO opportunities, it dives into a SWOT analysis, strategies and tactics as well as recommendations.en-USGarden industrySocial media strategyPlantsCapstone project