The University of Tampa Institutional Repository

Browsing 2018 COB Faculty Publications by Title

Browsing 2018 COB Faculty Publications by Title

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  • Xie, Chuanyin (North American Business Press, 2018)
    Small firms are disadvantaged when competing with large firms. Conventional wisdom suggests small firms should target niche markets neglected by large firms, but most large firms have used a niche strategy for some of their ...

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