Sykes College of Business (COB)

 

At the Sykes College of Business, we are proud of the features that distinguish us among the world’s top business programs: Highest Accreditation, Innovative Curriculum, Outstanding Faculty, Experiential Learning, and High-tech Facilities.

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Recent Submissions

  • Xie, Chuanyin (North American Business Press, 2018)
    Small firms are disadvantaged when competing with large firms. Conventional wisdom suggests small firms should target niche markets neglected by large firms, but most large firms have used a niche strategy for some of their ...