A Long Way to Equality: Women on Television News
Date
2018
Authors
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Department of English and Writing, The University of Tampa
Abstract
“Where can you find a morning news anchor who’s provocative,
super smart and just a little sexy?” asked the voiceover
in an ad about Paula Zahn, the then host of CNN’s American
Morning. The ad, released in 2002, was quickly pulled from
television, but its opening line echoes a major problem in thebroadcast news industry. News channels, without stating it as
explicitly as CNN, still often portray their female anchors and
reporters as “just a little sexy.” These channels rarely portray
men this way. Hiring women in broadcast news is still a relatively
new practice, and these women face various obstacles,
including stations’ sexualization of them, that men do not face.
Barbara Walters, the first female host of a late-night news program,
wasn’t awarded her position until 1976. “The so-called
hard news, a woman couldn’t do it. The audience wouldn’t accept
her voice,” Walters told Oprah Winfrey. “She couldn’t go
into the war zones; she couldn’t ask the tough questions” (Capretto).
Many researchers have addressed the topic of barriers forwomen in broadcast news, but my research examines several
different ways that these women face sexism at once, drawing a
conclusion from several studies about the effect that these combined
aspects have on the audience. This paper argues that the
underrepresentation of female reporters overall and in certain
types of stories, the lack of women as expert sources and the
value that employers and the audience place on the appearance
of female reporters on American television news convey to the
audience that women are not as authoritative as men. This portrayal
could be limiting the job opportunities for women, both
in broadcast news and other fields, by reinforcing harmful gender
stereotypes.
On average, networks
Description
Recommended Citation: Igleheart, Arden. “A Long Way to Equality: Women on Television News.” Royal Road, 2018. https://doi.org/10.48497/4DXE-ZY97.
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Keywords
Television news anchors, Television broadcasting of news, Women, Broadcast News Networks
Citation
Igleheart, Arden. “A Long Way to Equality: Women on Television News.” Royal Road, 2018. https://doi.org/10.48497/4DXE-ZY97.