Creative Communication Strategy: Traveling with Travieso Through A Branding Journey
Date
2022-12-20
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
MAPC, The University of Tampa
Abstract
This project sought to determine the strengths and weaknesses of a small business’ current digital media footprint and branding. The project
sought to solve the challenges faced by a travel agency that had goals to grow through digital engagement and establishing a brand identity.
Description
Capstone project for completion of the Masters of Arts in Professional Communication (MAPC)
item.page.type
Capstone project
item.page.format
Keywords
Branding, Strategic communication, Travel, Digital media