Marketing the Communication and Speech Studies Program
Date
2021-12
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Publisher
MAPC, The University of Tampa
Abstract
During my time as both a staff member and a student at the University of Tampa (UT) in
the College of Arts and Letters (CAL), I have gotten very familiar with the CAL faculty and
students. For my Master of Arts in Professional Communication capstone project, I wanted to do
something that would benefit the College and help my fellow students take advantage of the
opportunities available to them, so I chose to research ways to market the new Communication
and Speech Studies (CSS) program to attract more majors. I started my research by asking the
current CSS majors what their experiences are within the program and if they had any
suggestions for the Speech Center or events moving forward. The responses I got from the
sample helped to devise useful and stimulating suggestions for faculty, including sharing
information about courses and registration in the form of a course listing one-sheet and a meet
and greet event. There are also resources around campus that can be utilized to help students
learn how to use their degree after college or how to make the university website work in favor
of the CSS program. Further academic research led to numerous important conclusions like
Instagram being the most accessible form of social media and how introductory courses are the
best platform to grab students’ attention and share the benefits of the CSS degree.
Description
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Capstone project
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Keywords
Marketing, Qualtrics Survey, Communication and Speech Studies