Browsing MAPC 2021 by Title

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  • Analysis of Social Media Practices Used in Hiring Practices and the Ethical Questions Raised 
    Christian, Sydney (MAPC, The University of Tampa, 2021-12)
    Society relies heavily upon technology and social media to stay connected. The growth of the Internet has enabled the popularity of using social media in the workplace for professional purposes such as recruitment and ...
  • Autoethnography: Swipe for Mr. Right 
    Schellenberg, Kathryn (MAPC, The University of Tampa, 2021-12)
    This is an autoethnography describing dating patterns through personal narratives. The way daters are communicating and dating has changed. Through my experiences I am trying to raise awareness for those who are also ...
  • Bella Prana Collective 
    Santarpio, Genie (MAPC, The University of Tampa, 2021-08)
    I interned with the marketing and creative director at Bella Prana Collective Yoga Studio. I helped in assisting the studio in a rebrand along with created marketing tools. I created a power point to showcase things I ...
  • CAMERAS COMPLICATING QUEER CRIMINALS: Analyzing Representations of LGBTQIA+ Juveniles in Netflix's Girls Incarcerated 
    Burton, Nia (MAPC, The University of Tampa, 2021-08)
    This research will consider media as public pedagogy that informs the experiences of Black LGBTQIA+ youth confined to correctional settings using concepts of adultification and respectability seen in Girls Incarcerated: ...
  • Can blockchain technology improve brand loyalty? 
    Szilagyi, Teresa (MAPC, The University of Tampa, 2021-08)
    This paper aims to learn whether utilizing blockchain technology improves a brand or businesses brand loyalty. This paper explores how blockchain works, what brand loyalty is, and how the two intersect in the world of ...
  • Corporate Social Responsibility Practices Most Valued by Generation Z 
    Scudillo, Alexa (MAPC, The University of Tampa, 2021-08)
    As Generation Z emerges into the workplace today, employers are looking to meet the unique expectations of this cohort. Using convenience sampling, 45 college students born in or after the year 1997 were asked to respond ...
  • The Correlation Between the #MeToo Movement and U.S. Women's National Soccer Team 
    Meyers, Daniella (MAPC, The University of Tampa, 2021-08)
    In general women are under immense pressure to conform to what society thinks is ‘normal’. When a woman goes against these norms, it has the power to spark a conversation. This is even evident in female athletes whose ...
  • Desperate and Desired Housewife: An autoethnographic textual analysis of Black motherhood from The Real Housewives of Atlanta 
    Rodriguez, Cindy (MAPC, The University of Tampa, 2021-08)
    This research is intended to shed light on the relationship between Black women struggling with fertility issues, specifically uterine fibroids, and their acts of performance in popular media balancing desire and desperation. ...
  • Digital Media Campaign Proposal for The Crisis Center of Tampa Bay 
    Medina, Rosa (MAPC, The University of Tampa, 2021-08)
    This digital marketing proposal for The Crisis Center of Tampa Bay targets college students 18-24 at risk of suicide, with the goal of increasing awareness and interaction with the Center. A secondary audience of all ...
  • AN EVALUATION OF FLORIDA PUBLIC UNIVERSITIES’ WEBSITE COMMUNICATION STRATEGIES 
    Mann, Carson (MAPC, The University of Tampa, 2021-08)
    A piece of work presented on the public-facing information put forth by Florida public universities to prospective Ph.D. and graduate students. Current literature discusses an epidemic going on with graduate students and ...
  • Exploring and Analyzing American Perspectives of the Chinese Social Credit System 
    McSorley, Kyle (MAPC, The University of Tampa, 2021-12)
    This research study aims to understand how United States residents feel about different elements of China’s Social Credit System (SCS). The SCS was announced in 2014 by China’s ruling party as a system that would “Allow ...
  • Fake News and News Media 
    Rosario, Jose (MAPC, The University of Tampa, 2021-12)
    My Capstone project research is about the phenomenon of fake news and misinformation and the causes, effects and solution to these problems.
  • Fundraising and Events in Development and University Relations 
    Garcia, Tiffany (MAPC, The University of Tampa, 2021-12)
    Texual Analysis of fundraising events within institutions of higher education.
  • Get Wright Fitness 
    Wright, Bryan (MAPC, The University of Tampa, 2021-08)
    This paper is an integrated marketing communication plan for my personal brand Get Wright Fitness. The plan will cover my advertising, marketing communication strategies and the knowledge learned throughout my time in the ...
  • A guide to faculty-led travel courses at the University of Tampa 
    Tews, Kari (MAPC, The University of Tampa, 2021-08)
    A handbook to assist University of Tampa faculty with conceptualizing and creating faculty-led travel courses.
  • Integrated Marketing Communication Plan: Event Scheduling & Reservation Management App 
    DeJesus, Geraldyn (MAPC, The University of Tampa, 2021-12)
    The purpose of this paper is to create an integrated marketing plan for a new event planning and registration mobile app for private mid-sized higher education institutions. Mobile applications developed for wireless devices ...
  • Life Lessons with Lauren 
    Nielsen, Lauren (MAPC, The University of Tampa, 2021-12)
    A lecture and live musical performance of life lessons about the field of Communication.
  • The Lived Experiences of Women in Major League Baseball: Analyzing the Experiences of Women Working in a Male-Dominated Industry 
    Land, Rachel; Walker, Kazi (MAPC, The University of Tampa, 2021-08)
    This Capstone publishable paper project examines the lived experiences of women working in Major League Baseball.
  • LoveJoy 
    Eastman, Mykai (MAPC Program, The University of Tampa, 2021-08)
    A film based on the theory of Narrative Persuasion in Communication.
  • MAPC Handbook 
    Eber, Josephine; Troisi, Olivia (MAPC, The University of Tampa, 2021-08)
    The MAPC Handbook was created to serve as an internal resource for the incoming and current MAPC students. This resource includes information about the University of Tampa, information specific to the MAPC program and ...

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